Responsibilities

• Plan, implement, and optimize demand-generation campaigns that support new business growth within the distribution and building supply space.
• Own the planning, execution, and performance of sponsored and paid media programs across digital, social, and industry channels to drive awareness, engagement, and pipeline growth.
• Collaborate with product marketing teams to develop and promote prospect-facing communications, landing pages, thought leadership, webinars, social media, and other campaign assets aligned to sales and business goals.
• Manage and maintain a content library, ensuring marketing assets are current, accessible, and effectively utilized across campaigns, nurture programs, digital channels, and field marketing initiatives.
• Apply industry knowledge and marketing best practices to recommend innovative campaign strategies, media tactics, and audience engagement opportunities.
• Manage marketing program budgets and investments, providing recommendations to improve performance, efficiency, and return on investment.
• Partner with Sales, Business Development Representative teams, Product Marketing, and Product Management to promote program awareness, gather feedback, identify new engagement opportunities, and respond to campaign-related questions.
• Measure and report on campaign effectiveness, leveraging insights to optimize marketing performance and customer acquisition efforts