Field and Events Marketing Manager

San Francisco, CA (On-site)

$125K/yr – $150K/yrSenior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Own field and events marketing with end-to-end program ownership from concept to post-event attribution, blending creative event design with rigorous measurement to drive pipeline from developers to enterprise buyers.

  • Field Marketing Ownership: Build and own the playbook for virtual events, conferences, executive roundtables, and community-led programs that convert engineering leaders and security buyers into pipeline.
  • Systems and Scale: Systematize non-strategic work, deliver one-of-a-kind event systems, with cost-per-meeting and pipeline attribution driving board-ready decisions.
  • Tools and GTM Fit: Leverage Hubspot, Salesforce, and modern GTM tooling to run multi-program campaigns with limited support and travel ~20-30%.

Job Description

Responsibilities

  • This is a builder role. You'll be owning the field and events marketing playbook at Cline.
  • The dual mandate is to build the in-market presence that moves developers into enterprise champions and enterprise prospects into pipeline.
  • The best work here is equal parts creative and analytical.
  • The creativity lives in the choices that can't be templated: the event concept no one else would think of, the invite that earns a yes from a VP who gets forty a week, the roundtable format that changes the trajectory of a deal.
  • The analytical rigor is what makes those choices defensible: cost-per-meeting, pipeline influenced, attribution that holds up in a board conversation.
  • You will need both, and you will move fast with limited support.
  • We are building an AI-native marketing organization, and field marketing is no exception.
  • The work that traditionally consumes most of a field marketer's non-strategic time will be systematized.
  • You will help build one-of-a-kind systems that will free you to spend your creative energy on the work only you can do.
  • Examples of programs you’ll start or own:
  • Virtual events
  • Conferences
  • Cline-branded events
  • Community-led events

Requirements

  • 4–7 years in field marketing, event marketing, or a closely related GTM role
  • Proven track record running programs that generated pipeline, with the attribution to show it
  • Experience owning virtual event programs end to end
  • Strong project management across simultaneous programs with limited support
  • Comfortable with modern GTM tooling (enrichment, sequencing, CRM reporting)
  • Excellent written communication (you write invites and follow-ups that get responses)
  • Willingness to travel for conferences and events (~20–30%)
  • Tool Familiarity: Hubspot, Salesforce, Luma

Nice to have

  • Bonus: prior experience at a developer tools or open-source company

Benefits

  • Benefits: Comprehensive health, dental, and vision insurance for you and your dependents. Includes a 401(k) plan.
Cline logo

Cline

Cline Design was founded in 1989 in Raleigh, N.C., and has evolved over the past 30+ years to include over 100 employees, two offices – with a second in Charlotte, N.C. – and studios that specialize in architecture, interior design, FF&E procurement, landscape architecture, land planning, and branding.As experts at designing the experience of living well, Cline is committed to improving lives and transforming communities by imagining places that bring people together. From multi-family and mixed-use to adaptive reuse and workplaces, our interdisciplinary design approach balances the developer's goals with the end-user's needs. Our deep knowledge of each local community ensures our designs reflect the essence of the neighborhood and respect the unique characteristics of the site.At Cline, we’re just as committed to fostering a thriving team culture as we are to building strong client relationships. Through the power of design, we aim to excite, inspire, and engage our colleagues, clients, communities, and the users of our spaces to work and live well.

Founded in 1989
Raleigh, North Carolina, USA
129 employees (73 in marketing)

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
43.8%
Direct
35.6%
Referral
5%
Social
14.3%
Paid
1.2%

Headcount Trend

Current headcount: ~129

Marketing Team

Marketing Team Size
6 (5% of company)