Field Event Marketing Manager

Grand Rapids, MI (On-site)

Salary Not AvailableMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own and optimize live events from setup to lead capture, turning on-site activity into measurable buyer interest.

  • Event Marketing Operations: plan, stock, and execute event logistics and displays for on-site presence.
  • Lead Gen Focus: track leads, push to conversion, and hit field targets during activations.
  • Team and Territory: support training, recruiting, and developing event staff while scouting new opportunities for sponsorship or participation.

Job Description

Responsibilities

  • Event Marketing Operations
  • Professionally represent Leafguard to the communities we serve at events.
  • Educate and Create Interest in Leafguard products and services for customer acquisitions.
  • Support onsite training of event marketing team of representatives.
  • Create and administer employee scheduled for upcoming event operations.
  • Coordinate and plan display and marketing material set up for upcoming events.
  • Maintain tracking and inventory of company marketing materials.
  • Event and Team Coordination
  • Assist Senior EM in recruiting, team building, and talent retention.
  • Develop territory with finding and proposing new event opportunities to participate in or sponsor.

Requirements

  • High School diploma or GED
  • Experience and proven success in lead generation.
  • Excellent written and verbal communication skills
  • Self-starter with ability to manage and develop others in face paced environments
  • Ability to handle multiple priorities at one time
  • Travel within assigned office territory
  • Evening and weekend availability/working nontraditional business hours
  • Valid Driver’s license with reliable and suitable transportation with ability to transport marketing materials and display to/from scheduled events.
  • Lift/Move/Carry up to 50 pounds occasionally, up to 25 pounds frequently, and negligible amount consistently within perimeters of position responsibility.

Preferred

  • Experience in lead generation for residential home improvement industry.
  • Leadership or supervisory experience in event marketing, retail, or restaurant.
LeafGuard logo

LeafGuard

In 1993, after years of intense product research and development, Englert, Inc. introduced the Leafguard® Brand gutter, a patented one-piece leaf and debris shedding gutter system. The Leafguard® Brand system revolutionized the industry, by providing a one-piece system for residential and light commercial applications, with a lifetime, clog-free guarantee, and a Limited Lifetime Warranty on its ScratchGuard® paint finish

Founded in 1993
East Brunswick, New Jersey, USA
355 employees (52 in marketing)

Traffic Signals

Monthly Visitors
45.2K
Traffic Source Mix
Search
57.8%
Direct
33.5%
Referral
5.3%
Social
1.2%
Paid
2.1%

Headcount Trend

Current headcount: ~355

Marketing Team

Marketing Team Size
51 (14% of company)
Median Career Experience
18 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Last Raise
Private Equity, 8 years ago

Funding History

  • Jan 2018
    Private Equity Round