Field & Event Activation Manager, Mid-Market (IES) at Intuit | Los Angeles, CA | $151K/yr – $204K/yr

Intuit

Field & Event Activation Manager, Mid-Market (IES)

Los Angeles, CA (On-site)

$151K/yr – $204K/yrMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive field and event activation as Field & Event Activation Manager to convert regional engagement into revenue.

Own field activation strategy for Mid-Market and translate GTM plays into regional action.
Must-have: 4+ years in B2B demand gen or field marketing with proven pipeline impact.
Standout: Cross-functional collaboration with Sales, Product Marketing, ABM, and Digital to amplify moments.

Job Description

Responsibilities

Design and lead field activation strategy for Mid-Market (IES), aligning in-market programs to sales priorities and pipeline goals.
Translate GTM plays into regional action, integrating owned, partner, and industry events into broader demand and account strategies.
Partner with Sales leaders to identify target accounts, design field engagement plans, and drive disciplined follow-up that converts participation into opportunities.
Collaborate cross-functionally with Product Marketing, ABM, and Digital teams to ensure consistent value propositions and multi-channel amplification of key moments.
Own accountability for commercial outcomes—measuring success through sourced and influenced pipeline, not event activity.
Surface insights and recommendations from field performance to inform future campaign design, sales plays, and investment decisions.

Intuit

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Intuit is a global technology platform that helps our customers and communities overcome their most important financial challenges. Serving millions of customers worldwide with TurboTax, QuickBooks, Credit Karma and Mailchimp, we believe that everyone should have the opportunity to prosper and we work tirelessly to find new, innovative ways to deliver on this belief. We encourage conversations on this page and will not delete comments that follow our terms of use. In order to keep this a safe community, the below posts may be removed: Repeated posts of the same content, spam or posts from fake accounts or profiles, offensive language or material, threats to others in the community, posts deliberately aimed to have a negative effect on the community or conversations.

Founded in 1983

Mountain View, California, US

17K employees (1,607 in marketing)

www.intuit.com

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