Field, Channel, and Alliances Marketing Manager

Waltham, MA (On-site)

$125K/yr – $137K/yrMid Level5+ years expFull time

Posted 20 hrs ago

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Job Summary

Own partner and channel marketing programs end-to-end, collaborating with sales, channel, and alliances to drive pipeline and demand.

  • Lead planning, execution and optimization of channel marketing programs to strengthen partner engagement and drive pipeline.
  • Create and maintain channel and alliance marketing content and assets to support joint go-to-market activities.

Job Description

Responsibilities

  • Build and maintain trusted partnerships and communication with internal sales, channel, and technical alliance teams.
  • Partner with our internal sales teams to develop and execute strategic marketing campaigns and programs that maximize qualified lead generation, accelerate conversion to pipeline, and support revenue objectives ensuring alignment with global marketing strategy and business goals.
  • Lead the planning, execution and optimization of channel marketing programs that strengthen partner engagement, expand market reach and drive pipeline growth working closely with our internal channel teams and channel partners.
  • Collaborate closely with technical alliances leadership on joint marketing activities that drive revenue, increase engagement and generate demand through strategic alliance partnerships.
  • Create and maintain channel and alliance marketing content, including partner-facing sales enablement materials, co-branded assets, and campaign collateral to support joint go-to-market activities.
  • Measure, analyze and report on marketing event and program success via sales and marketing automation systems, delivering actionable insights and ROI recommendations on a weekly/monthly basis.
  • Build and maintain relationships with third-party vendors and venues.
  • Represent the company at industry conferences, trade shows, events and customer-facing engagements to strengthen brand awareness, generation top-of-funnel leads, and support deal progression.
  • Monitor industry trends, competitive activity and market opportunities to identify areas of growth.

Requirements

  • 5-7 years proven high tech B2B field and channel marketing experience in an international environment with experience in Enterprise storage systems or storage software company MANDATORY.
  • Fluency in English mandatory and fluency in Spanish and/or Portuguese strongly preferred.
  • Strong experience in both field and channel marketing at a minimum with experience in technical alliance marketing and Federal marketing strongly desired.
  • Strong, proven experience in Marketo, SFDC, 6Sense, Oktopost and other marketing AI automation packages.
  • Self-starter and ability to work independently.
  • Good project management & problem-solving skills.
  • Excellent oral and written communication skills.
  • Travel will be required from time-to-time.
INFINIDAT logo

INFINIDAT

3.9 Glassdoor

Infinidat's portfolio of primary and secondary storage platforms provides best-in-class performance with guaranteed 100% availability, built in InfiniSafe®️ cyber resilience, and the industry's lowest total cost of ownership.

Founded in 2011
Waltham, Massachusetts, USA
516 employees (17 in marketing)
78% recommend to a friend

Traffic Signals

Monthly Visitors
20K
Traffic Source Mix
Search
38.2%
Direct
50.8%
Referral
7.9%
Social
2.1%
Paid
0.9%

Headcount Trend

Current headcount: ~516

Marketing Team

Marketing Team Size
17 (3% of company)
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$370M
Last Raise
$45M
Series D, 6 years ago

Funding History

  • Jun 2020
    Series D
  • Jan 2019
    Series Unknown
  • Oct 2018
    Debt Financing • $45M

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