Responsibilities

• Execute multi-channel marketing campaigns (LinkedIn, Google Ads, marketing automation, web, events)
• Develop and manage digital content including landing pages, banners, videos, social media posts and website updates
• Collaborate with global and regional teams to align messaging and brand standards
• Translate technical product and application knowledge into customer-centric marketing content
• Support internal communication and managerial communications (intranet, Local Director’s communication to the teams)
• Manage campaign execution in CRM and marketing automation platforms (Aurea, Eloqua)
• Track, analyze, and optimize campaign performance (conversion rates, cost per lead, ROI)
• Conduct A/B testing and recommend improvements to increase engagement and conversions
• Support dashboard reporting and marketing analytics (Excel)
• Lead Management & Sales Alignment: Manage lead flow, tracking, and reporting within CRM systems

Requirements

• Mini 3 years of experience in Marketing Communication, International Business, or related field
• Experience in B2B marketing, industrial or technical industries preferred
• Familiarity with brand, product, and/or agency marketing environments
• Digital content and campaign creation (ads, landing pages, email, video, web content)
• Campaign execution and marketing automation (Eloqua, CRM systems)
• Basic understanding of SEO/GEO/SEM and digital marketing best practices
• Marketing data analysis and reporting (Excel required)
• Project management and organizational skills
• Experience with tradeshow/event coordination
• Budget management