Responsibilities

• Set up, manage, analyze, and scale Facebook campaigns and budgets on a daily, weekly, and monthly basis to keep spending optimized for sales growth while hitting strict ROI goals.
• Drive the creation of new ad creatives both through your own ideas as well as collaboration with copy and video creative departments to ensure that we have new, exciting creative to test for every offer each week.
• Continuously ideate, implement, and measure results of A/B testing for both creatives and campaign targeting to optimize for engagement/conversions
• Monitor and optimize ad performance across all campaigns, including during weekends and holidays, to ensure consistent ROI and respond promptly to performance fluctuations
• Perform regular tracking and analysis of the performance of each campaign.
• Prepare and deliver performance reports identifying successes and opportunities for improvement.
• Troubleshoot blockers to scale ad spend.
• Stay up-to-date on our offers, paid social media best practices, and our competitive landscape.
• Participate in innovation and improvement of team systems advertiser campaigns and launch flows.

Preferred

• 3+ years of Facebook Ads campaign management experience, with the ability to show results.
• Experience directly managing daily budgets of $10K/day minimum
• Experience in crafting compelling ad angles that drive conversion on Facebook
• Direct-to-consumer marketing experience is preferred
• Proficient at managing multiple projects and able to organize, prioritize, and structure workload
• Passion for the digital media space in health and wellness, personal development, and everything in between preferred
• Familiarity with basic video editing
• Hardworking self-starter with a high level of accuracy and attention to detail
• Ability to analyze data and provide action plans based on conclusions
• Openness and ability to learn new concepts and systems quickly
• Strong interpersonal, verbal, and written skills
• Strong team player, yet able to thrive on your own
• Proficiency in spreadsheets (Microsoft Excel and Google Docs)
• High school diploma or GED Equivalent
• Bachelor’s Degree in Marketing or related field