Responsibilities

• Develop, implement, and optimize Facebook advertising campaigns aligned with clients’ marketing goals.
• Manage PPC (pay-per-click) campaigns across Facebook, Google Ads, Bing Ads, and Twitter Ads to maximize ROI.
• Conduct thorough keyword research and audience segmentation to target the most relevant prospects.
• Utilize SEO tools, Google Analytics, Google Tag Manager, and web analytics to monitor campaign performance and identify opportunities for improvement.
• Coordinate media planning and media buying strategies for social media platforms, ensuring optimal budget allocation.
• Perform conversion optimization techniques to enhance campaign effectiveness and increase e-commerce sales.
• Track campaign metrics, generate detailed reports, and analyze data to inform future marketing strategies.

Requirements

• Proven experience in performance marketing with a focus on social media advertising, especially Facebook Advertising.
• Strong knowledge of digital marketing channels including Google Ads, SEM (Search Engine Marketing), SEO tools, and affiliate marketing.
• Familiarity with PPC campaign management tools such as DoubleClick and Google AdWords.
• Expertise in web analytics platforms like Google Analytics and Bing Ads for tracking campaign success.
• Ability to conduct keyword research, optimize landing pages, and improve conversion rates through data-driven insights.
• Experience managing advertising budgets efficiently while maximizing campaign performance.
• Excellent understanding of media planning, media buying, and digital marketing best practices within e-commerce environments.

Benefits

• Paid time off