Responsibilities

• Develop high level paid social strategies that align with broader marketing and product goals
• Own end to end campaign execution inside Ads Manager
• Build and optimize full funnel campaign structures
• Translate product value propositions into compelling paid social messaging strategies
• Identify performance risks or errors early and proactively course correct
• Monitor, analyze, and improve campaign performance using data driven insights
• Partner with decision scientists and data science teams to track, measure, and optimize impact
• Ensure campaigns are structured for scalability and long-term performance
• Work closely with internal media teams to ensure campaigns support broader business objectives
• Support and influence stakeholders through clear communication, negotiation, and data backed recommendations
• Ensure paid social strategy integrates across channels, including off platform and emerging channel initiatives
• Execute and scale house ad campaigns using existing playbooks
• Contribute to developing new playbooks for off platform and multi-channel campaigns
• Establish best practices and repeatable processes within Ads Manager
• Help strengthen campaign governance and operational rigor across teams
• Campaigns are strategically structured and aligned to business objectives
• Performance issues are identified and resolved before they impact results
• House ad campaigns are launched seamlessly and scaled efficiently
• Cross channel strategies are clearly defined and operationalized
• Strong collaboration across media, data science, and product teams