Responsibilities

• Own end to end campaign execution inside Ads Manager
• Build and optimize full funnel campaign structures
• Translate product value propositions into compelling paid social messaging strategies
• Identify performance risks or errors early and proactively course correct
• Campaign Optimization & Performance Management
• Monitor, analyze, and improve campaign performance using data driven insights
• Partner with decision scientists and data science teams to track, measure, and optimize impact
• Ensure campaigns are structured for scalability and long-term performance
• Cross Functional Collaboration
• Work closely with internal media teams to ensure campaigns support broader business objectives
• Support and influence stakeholders through clear communication, negotiation, and data backed recommendations
• Ensure paid social strategy integrates across channels, including off platform and emerging channel initiatives
• Process & Playbook Development
• Execute and scale house ad campaigns using existing playbooks
• Contribute to developing new playbooks for off platform and multi-channel campaigns
• Establish best practices and repeatable processes within Ads Manager
• Help strengthen campaign governance and operational rigor across teams
• What Success Looks Like? - Campaigns are strategically structured and aligned to business objectives - Performance issues are identified and resolved before they impact results - House ad campaigns are launched seamlessly and scaled efficiently - Cross channel strategies are clearly defined and operationalized - Strong collaboration across media, data science, and product teams - Clear, measurable performance improvements driven by data

Requirements

• 3+ years of hands on experience managing paid social campaigns, with deep expertise in Meta Ads Manager
• Proven experience developing paid social strategy, not just executing campaigns
• Strong understanding of full funnel performance marketing
• Experience collaborating with analytics or data science teams
• Demonstrated ability to influence stakeholders and drive alignment
• Strong attention to detail with exceptional tracking and performance monitoring skills
• Experience working with large, cross functional marketing or media teams