Responsibilities - Develop and execute comprehensive external communications strategies to enhance the organization's public image, localizing the leadership framework, messaging tracks, and media targets for the assigned region. - Serve as a primary spokesperson for the Club, managing incoming media inquiries and interviews, which includes preparing for and participating in regular weekend studio segments, live broadcast interviews, and press requests. - Design, pitch, and execute proactive PR campaigns around key company initiatives and public safety issues to consistently secure positive, high-impact coverage. - Oversee the creation of messaging materials, including talking points, press releases, social media content, and scripts for organization announcements and marketing campaigns. - Act as the primary lead for crisis events, managing sensitive issues, overall crisis communication strategies, and intense investigative media inquiries. - Cultivate and maintain strong relationships with media contacts, journalists, and industry influencers to secure sustained media coverage and partnerships. - Direct the proactive use of PR methods to advance the company's public image, which includes collaborating with external stakeholders to manage guest speakers and vetting participation requests for high-profile public engagements - Provide expert communications counsel to business leaders and collaborate closely with internal partners to align external communication efforts with overall business objectives. - Partner with internal departments and AAA Inc. to identify and develop impactful narratives, data-backed insights, and engaging stories that strengthen the brand's presence. - Identify and mentor key internal subject matter experts (SMEs) to become effective media commentators, thereby expanding the organization's pool of external spokespersons. - Monitor and analyze media coverage and industry trends to identify risks and opportunities, while actively measuring and reporting on the overall effectiveness of PR campaigns to key leadership. - Strong strategic thinking with the ability to develop, lead, and implement comprehensive external communications strategies. - Demonstrated experience serving as a primary spokesperson, managing day-to-day media inquiries, and handling high-stakes live media interviews. - Proficiency in crisis communications strategies and advanced understanding of issues management frameworks, with a proven track record of handling rapid-response situations, intense investigative reporting, and maintaining sound judgment under tight deadlines. - Demonstrated ability to cultivate and sustain strong, trusted professional relationships with a diverse range of stakeholders, including regional journalists, news editors, industry influencers, government officials, and coalition partners. - Proven success in monitoring and analyzing media coverage and industry trends to identify strategic opportunities and potential risks. - Strong organizational skills with the ability to balance multiple complex work streams and lead cross-functional projects independently in a fast-paced environment. - Bachelors degree in Communication, Journalism, or related field. - 5 years experience in public relations, media, corporate communications, or a relevant field. - Professional fluency in Spanish, including experience serving as a bilingual media spokesperson.