Responsibilities

• Manage the external communications and Public Relations strategy for the firmwide small business initiative, ensuring consistent, high-impact messaging across all channels.
• Craft compelling press materials, story pitches, and thought leadership content that highlight the firm’s support for small businesses and the real-world impact of its programs.
• Build and maintain strong relationships with national, regional, and local media, proactively securing coverage and managing press inquiries.
• Prepare and brief executives and spokespeople for media engagements, events, and interviews.
• Collaborate with internal partners to ensure message alignment and maximize campaign impact.
• Advise senior leaders on external messaging, media strategy, and reputation management related to small business initiatives and events.
• Track and analyze media coverage, share of voice, and message pull-through to assess the effectiveness of PR efforts and inform future strategy.
• Support and mentor junior communications team members, fostering collaboration and innovation.