External Communications Associate

New York City, NY (On-site)

$94K/yr – $157K/yrMid Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own national media storytelling and executive-facing communications for Macy’s, aligning brand narratives with launches, partnerships, and events while coordinating crisis-ready responses and cross-team measurement.

  • Brand storytelling and proactive media outreach across national outlets and priority markets.
  • Executive coaching and crisis-ready counsel with media training for spokespeople.
  • Event support and rapid response to fast-moving comms challenges with cross-functional collaboration.

Job Description

Responsibilities

  • Strengthen the company’s narrative by showcasing Macy’s as a leading brand and retail innovator.
  • Develop and execute integrated short- and long-term communications strategies for key initiatives, including partnerships, collaborations, product launches, market expansions, consumer campaigns, and event activations that generate positive media coverage.
  • Build and maintain strong relationships with traditional and emerging media contacts, with a focus on national outlets and priority markets across the country.
  • Create, edit, and distribute press materials, media advisories, key messages, and other media assets, while proactively pitching stories and securing earned media opportunities.
  • Cultivate productive relationships with internal and external stakeholders, including company executives, brand and product leaders, civic partners, and nonprofit organizations.
  • Provide media training and strategic counsel to spokespeople, helping executives strengthen thought leadership and represent Macy’s effectively at the national and local levels.
  • Navigate complex, fast-moving, and unexpected communications challenges while managing media interactions with professionalism and sound judgment.
  • Partner with the External Communications team to measure, analyze, and report media results through project-based and quarterly recaps.
  • Review internal and external communications materials to ensure consistency with Macy’s brand, messaging, and business objectives.
  • Oversee the management of multimedia assets, including media websites, press materials, photography, and related resources.

Requirements

  • A bachelor’s degree or equivalent work experience in a related field.
  • 5+ years of experience in public relations, media relations, communications, or a related field.
  • Able to work a flexible schedule based on department and company needs.
  • Able to travel occasionally for local and national events and media opportunities.

Preferred

  • Prior retail experience a plus
  • Established contacts with consumer and business media outlets are highly desirable.

Benefits

  • Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
  • Some additional benefits we offer include:
  • - Merchandise discounts
  • - Performance-based incentives
  • - Annual merit review
  • - Employee Assistance Program with mental health counseling and legal/financial advice
  • - Tuition reimbursement
  • Access the full menu of benefits offerings here.
Macy's logo

Macy's

3.4 Glassdoor

Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.

New York, New York, USA
80K employees (6,853 in marketing)
56% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
72.9M
Traffic Source Mix
Search
6.9%
Direct
64.3%
Referral
23.1%
Social
4.3%
Paid
1.2%

Headcount Trend

Current headcount: ~80.4K

Marketing Team

Marketing Team Size
4,655 (6% of company)
Median Career Experience
12 years
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
5

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