Expo Center Marketing Manager at Mall of America | East Rutherford, NJ

Expo Center Marketing Manager

East Rutherford, NJ (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the venue’s live-marketing engine, driving attendance and revenue for concerts and events through end-to-end, cross‑channel campaigns that coordinate with programming, production, and partnerships.

Integrated Campaign Leadership: Craft and launch multi-channel plans across digital, social, email, paid media, PR, partnerships, and on-site channels.
Strategic Event Marketing: Lead launches, seasonal programming, festivals, and special events with clear timelines, assets, and rollouts.

Job Description

Responsibilities

Create and execute bold, strategic marketing campaigns that drive awareness, engagement, and ticket sales for concerts, performances, and special events.
Develop and implement integrated marketing plans across digital, social, email, paid media, PR, partnerships, and on‑site channels to maximize attendance and revenue.
Lead marketing efforts for new show launches, seasonal programming, festivals, and one‑off events, managing timelines, assets, and promotional rollouts.
Collaborate closely with booking, box office, operations, production, and creative teams to align marketing strategies with programming goals and operational realities.
Partner with vendors, agents, and external stakeholders to execute artist and brand approved campaigns, promotional assets, and market‑specific strategies.
Build buzz and audience excitement through compelling content, promotions, media outreach, influencer partnerships, and community engagement initiatives.
Manage and grow the venue’s digital presence, including social media, website content, email marketing, and paid advertising platforms.
Oversee campaign budgets, media buys, and vendor relationships to ensure efficient spend and strong ROI.
Track and analyze marketing performance, ticket sales trends, and audience data to optimize campaigns and inform future strategy.
Coordinate press outreach, announcements, and earned media opportunities in partnership with internal or external PR teams.

4–6 years of marketing experience.
Background in conventions, conferences, specialty events, or venue marketing.
Strong digital marketing and audience development skills.
A creative, data-driven mindset.
Excellent communication, organization, and project management abilities.

The Exposition Center at American Dream is a venue designed to host a dynamic range of events.
Purposefully built to deliver a unique slate of events focused on memorable experiences.
As a cornerstone of American Dream’s diverse offerings, Expo Center brings world‑class brands and unforgettable experiences to the region, serving as a vibrant destination for fans, and community partners alike.

Mall of America

3.7 Glassdoor

At 5.6 million square feet, Mall of America® is the largest shopping and entertainment complex in North America with more than 520 world-class retail stores and restaurants; Nickelodeon Universe, the nation’s largest indoor theme park; SEA LIFE Minnesota Aquarium; FlyOver America; Crayola Experience; The Escape Game; B&B Theatres + more. The Mall opened in 1992 and is located in Bloomington, Minn., minutes from downtown Minneapolis and St. Paul and adjacent to the MSP International Airport. Follow Mall of America on Facebook, Twitter, TikTok and Instagram. Nickelodeon Universe® is a seven-acre park featuring unique attractions and entertainment galore! Meet the Nickelodeon characters, experience new rides like Boots Banana Swing or Fly with Appa + more!

Founded in 1992

Minneapolis, Minnesota, USA

1.1K employees (62 in marketing)

www.mallofamerica.com

70% recommend to a friend

68% CEO approval