Responsibilities

• Drive key workstreams (with support from leadership team) and deliver results to meet client expectations and build client promoters
• Partner with generalist Bain consultants in a blended team environment, bringing to bear the best of all skillsets and expertise
• Demonstrate reputation as a seasoned marketing practitioner with proficiency in distinct areas of expertise (e.g., industries, channels, platforms, products, tools)
• Lead a wide range of analyses and deliver outputs and materials that are insightful and free of errors
• Leverage proficiency in-platform (digital ad, E-commerce, etc.) to gather data, generate insights, and develop testing plans
• Bring knowledge and expertise at the forefront of marketing technology and tools (GenAI, attribution and measurement, MarTech/AdTech, data)
• Leverage expertise and interpersonal skills to build trusting relationships with clients and their agencies and work collaboratively with all parties
• Communicate clearly and consistently with team and clients to share insights and ensure alignment on workplan
• Bridge between specialized expertise and client business challenges, transforming marketing insights into actionable strategic recommendations that drive measurable impact
• Maintain a consistently positive and at-cause attitude, and contribute to day-to-day work across the case team

Requirements

• 5+ years of relevant industry experience in marketing roles with clear leadership experience
• Demonstrated marketing experience within B2B
• Bachelor’s degree required; MBA not required but preferred
• Exceptional strategic thinking and analytical skills to solve complex problems with a hypothesis-driven approach
• Demonstrated proficiency in specific marketing domain(s) and strong expertise in the digital media landscape
• Exceptional planning and organizational skills, ability to meet deadlines and work with cross-functional teams
• Strong verbal and written communication skills
• Willingness and ability to travel as needed
• Certification in some subset of relevant digital channels: Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, Adobe Marketing Platform

Preferred

• MBA preferred
• Deeper expertise areas for FRWD focus: B2B marketing; E-commerce and retail media; Marketing measurement and analytics; Marketing technology; GenAI in marketing; Client services experience; Certification in relevant digital channels: Meta Blueprint, Google Ads, Amazon Ads, The Trade Desk Trading Academy, Adobe Marketing Platform

Benefits

• Generous paid time off, including parental leave and holidays
• Paid life and long-term disability insurance
• Annual fitness reimbursements
• Bain pays 100% individual employee premiums for medical, dental and vision programs, offering one of the most comprehensive medical plans for employees without impacting your paycheck
• Fully vested 401(k) company contribution