Responsibilities - Lead the Content Practice - Set the vision and direction for the Content Practice across all clients, spanning content strategy, integrated marketing, brand partnerships, influencer, and original IP. - Own and operate Content P&L accountability, including revenue growth, margin, staffing, and utilization. - Build and complete a multi-year roadmap that defines where the practice is going and how it will win in market. - Make clear investment decisions—where to double down, where to streamline, and where to build new capabilities. - Hire, develop, and retain top talent. Design and scalre the content practice, including org structure, succession planning, and career pathways. - Ensure content is fully integrated across Collective and the broader Publicis ecosystem, operating seamlessly with Investment, Strategy, Analytics, Commerce, Cultural Convergence, Business Affairs, and partners including Apex and PMCI. - Deliver against annual revenue and growth targets, managing the practice with rigorous forecasting, pipeline rigor, and commercial accountability. - Unlock incremental growth within existing clients by elevating content as a strategic lever and expanding content-led solutions. - Build and sell new partnership and sponsorship franchises across the roster — original programming, sports and entertainment IP, talent deals, event properties — in close partnership with Apex and PMCI. - Play a critical role in new business—shaping pitch strategy, leading content narratives in RFPs, and positioning the practice as a key differentiator. - Define how content is packaged, sold, and priced to simplify adoption for clients and enable teams to sell with clarity and confidence. - Serve as the agency’s senior voice on content across linear, streaming, social, digital, and what's coming next. - Set a point of view on where and how our clients should show up in content, by category, channel, and cultural moment. - Act as a senior escalation point on complex, high-impact engagements. - Partner closely with Global Client Leads and senior client collaborators to embed content into broader marketing and business strategies, not just bolted onto their media plan. - Own the senior relationships across networks, platforms, leagues, IP holders, talent agencies, and producers. You should be one of the first calls when something new is being put together. - Represent the agency at upfronts, industry events, panels, and in the trade press. - Anticipate shifts in the content and partnership landscape—emerging formats, platforms, and deal structures—and translate them into actionable offerings. - Position the agency as a market leader in content and partnerships through thought leadership and external presence. Requirements - 18+ years of experience across content, integrated marketing, brand partnerships, or media. Time on both the agency side and the content/media-entity side is a plus. - Experience running a practice, P&L, and/or business unit. Real ownership of revenue, margin, and headcount. - A track record of building and selling content, sponsorship, and partnership programs at scale, with real relationships across networks, platforms, IP holders, and talent. - Commercial fluency: agency economics, pricing, staff planning, pipeline management, pitch leadership. - Senior client relationships that have lasted and generated business. - Ability to walk into a room of CMOs or industry peers and hold your own. - A reputation for hiring and developing strong talent. - Comfort and experience working in a matrixed holding-company environment - Ability to set direction without waiting for it. Nice_to_have Benefits - medical coverage - dental - vision - disability - 401K - parental and family care leave - family forming assistance - tuition reimbursement - flexible time off