Responsibilities

• Strategic Planning: Develop and execute the marketing strategy for the first launch to drive growth and maximize market potential. Partner with Global Marketing to shape early marketing decisions for pipeline assets for the ophthalmology portfolio and overall portfolio strategy.
• Product Commercialization: Lead integrated brand planning and execution for the first launch, overseeing HCP and HCC commercial activities while partnering with Scientific Strategy, Payer Marketing, Global Ophthalmology, Digital, data and analytics team, and other key stakeholders to ensure a cohesive commercialization plan and execute with precision.
• Enterprise Collaboration: Work across the enterprise with Medical Affairs, Value and Implementation, Global Marketing to align on critical strategic decisions, including product profile, labeling, scenario planning, enterprise narrative, and lifecycle planning for the portfolio.
• Launch Excellence: Lead U.S. launch readiness for the first launch across key workstreams, including supply, customer engagement, data and analytics, field deployment and readiness, patient support, communications, and marketing campaigns.
• Omnichannel Engagement: Define and execute an omnichannel strategy across customer audiences, using digital innovation, analytics, and real-world insights to drive adoption and persistence.
• Financial Management: Own financial forecasts and the overall promotional budget for our Company's Ophthalmology, using market insights, industry trends, and analytics to inform key assumptions.
• Team Leadership: Build and lead a high-performing HCP and HCC marketing organization, providing clear direction, coaching, and development opportunities. Lead a team of approximately eight employees.
• Compliance and Regulatory: Ensure all activities comply with applicable laws, regulations, and industry standards.

Requirements

• Bachelor’s degree.
• MBA or equivalent business qualification (preferred).
• At least 10 years of experience in the pharmaceutical, biotech, or healthcare industries.
• Commercial Leadership: Proven success in marketing, market access, sales, and launch execution.
• Experience with leading and developing teams.
• Knowledge of regulatory and compliance requirements in the biopharmaceutical industry.
• Advertising Campaign Development, Biopharmaceutical Industry, Brand Management, Data Analysis, Decision Making, Executive Presence, Financial Management, Innovation, Market Analysis, Marketing Strategies, Market Research, Omnichannel Marketing, Ophthalmology, People Leadership, Pricing Strategies, Strategic Planning.

Preferred

• MBA or equivalent business qualification.
• Launch experience strongly preferred.
• Ophthalmology, retina, or specialty biologics preferred.
• Strong ability to attract, motivate, and develop high-performing teams.
• Deep understanding of market dynamics, patient journeys, and the payer landscape, preferably in retina and ophthalmology.

Benefits

• We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.