Executive Director of Media Relations

Austin, TX (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own UT System media relations with a multi-channel, proactive content and outreach program that keeps executives prepared and elevates coverage across state and national media.

  • Own the media outreach and content strategy that informs state, national and trade media.
  • Write and vet statements, releases, op-eds, briefings, and pitches while coordinating with, and briefing, UT stakeholders.

Job Description

Responsibilities

  • Demonstrate excellent knowledge and awareness of issues, opportunities and challenges, and develop proactive, sound, timely, and accurate communications, including responses to a steady stream of media inquiries.
  • Proactively generate and develop content on relevant topics on a consistent basis to inform state, national and trade media.
  • Author a variety of written content pieces, including official statements, news releases, reports, briefings, op-eds, and media pitches and manage communications vetting processes.
  • Ensure strong oversight of communications and coordination with social media manager on multi-channel delivery of information.
  • Work with communications professionals across the UT institutions to keep them informed on issues of importance on a timely basis.
  • Create media briefings, including logistics, talking points and reference materials – as appropriate – to prepare principals for media engagement.
  • Propose, write and pitch columns and op eds on key issues for UT System principals.
  • Provide media relations coverage for board meetings of the UT System Board of Regents and the University of Texas/Texas A&M Investment Management Company (UTIMCO).
  • Serve as a media relations liaison to the UT System departments and UT institutions.
  • Support UT System events with media opportunities.
  • Consistently evaluate and update media lists based on proactive outreach and evolving press opportunities.
  • Other duties as assigned.
The University of Texas System logo

The University of Texas System

For more than 140 years The University of Texas System has improved the lives of Texans and people all over the world through education, research and health care. With 14 institutions enrolling more than 256,000 students collectively, the UT System stands as one of the largest public university systems in the United States. UT institutions produce more than 66,000 graduates annually and award more than one-third of undergraduate degrees in Texas, as well as about 63% of the state’s medical degrees. Collectively, UT-owned and affiliated hospitals and clinics accounted for more than 10.8 million outpatient visits and more than 2.1 million hospital days last year. UT institutions are among the most innovative in the world, ranking No. 1 in Texas and No. 2 in the nation for federal research expenditures. The UT System also is one of the largest employers in Texas – employing more than 160,000 faculty, health care professionals, support staff and student workers.

Founded in 2019
Austin, Texas, USA
831 employees (13 in marketing)

Traffic Signals

Monthly Visitors
1.2M
Traffic Source Mix
Search
20.8%
Direct
40.1%
Referral
32.1%
Social
3.3%
Paid
3.5%

Headcount Trend

Current headcount: ~831

Marketing Team

Marketing Team Size
8 (1% of company)
Median Career Experience
16 years
Median Tenure
3.2 years

Funding

Total Funding
$1.8M
Last Raise
$1.5M
Grant, 3 years ago

Funding History

  • Jan 2023
    Grant • $1.5M
  • Jan 2022
    Grant • $250K

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