Executive Director, Marketing Science at Hearts & Science | New York, USA | $150K/yr – $250K/yr

Hearts & Science

Executive Director, Marketing Science

New York, USA (Hybrid)

$150K/yr – $250K/yrDirector/Executive13+ years expFull time

Posted 5 weeks ago

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Job Summary

Own and evolve data driven marketing science for client portfolios, turning data strategy into actionable audience and measurement programs, while advising clients and coordinating with Planning and Investment teams to drive growth.

Own: marketing sciences roadmap, data strategy and audience solutions for client portfolios.
Advise: trusted analytics partner shaping measurement, data sources, and ad tech options with clients.
Collaborate: align with planning and investment teams on budgets, media plans, and optimization.

Job Description

Responsibilities

Marketing Sciences Leadership: Set vision and roadmap for client marketing sciences programs and analytics.
Data Strategy and Data Ops: Define data strategy and practical roadmap to maximize 1st/2nd/3rd party data through integration and augmentation.
Client Advisory and Relationships: Provide strategic advisory on how data and analytics unlock growth opportunities.
Audience Solutions & Collaboration: Develop best-in-class audience solutions with Planning and Investment teams.
Thought Leadership: Offer guidance on analytics, research, measurement, and ad-technology concepts.
Budget & Planning Collaboration: Partner on annual budgets, media plan development, and ongoing budget optimization.
Industry Trends & New Tech: Share POVs on data/analytics trends and emerging solutions like clean rooms and attention measurement.
Leadership & Development: Lead and mentor direct reports and build team skill growth.

Requirements

Industry Knowledge in marketing analytics and data (1st/3rd party data, data lakes, clean rooms, aggregated/user-level data)
Experience in integrated marketing related to media and/or customer journey, including budgeting, revenue forecasting, ROI
Expertise in audience-based marketing and data-driven advertising
Analytic, strategic problem-solving skills to clarify data and analytics issues
Proven leadership and strong client relationship experience
Stellar communication and presentation skills; translating complex solutions to marketing programs
Ability to train and coach colleagues; organization, writing, presenting, analysis and project management
Comfortable in ambiguous situations
Passion for adopting emerging ad tech and data innovations
University degree and 13+ years in data/analytics for advertising or consulting
Knowledge of agency-side media campaign planning/desirable but not required

Nice to Have

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Benefits

health insurance, vision insurance, dental insurance, 401(k), Healthcare FSA, Dependent Care FSA, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD

Hearts & Science

3.4 Glassdoor

Hearts & Science, an Omnicom Media Group agency, transforms data signals into meaningful connections between brands and consumers that drive exponential growth. Purpose-built for the world of personalized digital marketing and powered by the Omni marketing orchestration system, Hearts & Science draws on the vast expertise and resources of the OMG platform to deliver media solutions that enable brands to create and strengthen emotional connections with their consumers across all attention touchpoints, driving loyalty, share of mind and share of wallet. Launched in New York in 2016, Hearts & Science currently has 43 offices around the globe serving the world’s leading brands across a broad spectrum of categories - including automotive, biotech, beauty, CPG, entertainment, fashion, financial services, health & fitness, travel & hospitality, and telecom.

Founded in 2016

New York, NY, US

1.5K employees (426 in marketing)

www.hearts-science.com

56% recommend to a friend

78% CEO approval