Executive Director Marketing Repatha Brand Lead

Thousand Oaks, CA (Remote)

$263K/yr – $355K/yrSenior LevelFull time

Posted 5 days ago

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Job Summary

Own and drive Amgen’s lipid-management franchise strategy across markets, lead multichannel campaigns and cross-functional initiatives, and build a high-performing team to fuel sustainable growth while ensuring compliance and strong patient access.

  • Own franchise strategy and lifecycle planning
  • Lead multichannel campaigns and AI-enabled engagement
  • Collaborate with Market Access, Medical Affairs, R&D, and Digital teams

Job Description

Responsibilities

  • Lead the development and execution of bold, future-oriented strategies that drive sustainable revenue growth, market leadership, and long-term franchise profitability
  • Shape the future vision for Repatha within an evolving lipid-management ecosystem that includes new entrants, earlier treatment intensification, quality measure evolution, and expanding preventive cardiology pathways
  • Drive growth across strategically important patient segments including ASCVD, familial hypercholesterolemia, statin-intolerant patients, diabetes populations, and other high-risk cardiometabolic groups by accelerating patient identification, treatment intensification, and appropriate PCSK9 adoption
  • Develop and execute integrated brand strategies spanning positioning, messaging, omnichannel engagement, forecasting, lifecycle planning, market access, and healthcare economics initiatives
  • Lead development of breakthrough multichannel marketing campaigns and next-generation customer engagement strategies that leverage AI, advanced analytics, personalization, and emerging digital technologies to improve HCP engagement, patient activation, and commercial effectiveness at scale
  • Partner closely with Market Access, Medical Affairs, R&D, Digital, Data & Analytics, and Commercial Excellence teams to strengthen evidence generation, expand patient access, and identify innovative engagement models that create competitive advantage
  • Collaborate with U.S. and global leadership teams to inform franchise strategy, lifecycle opportunities, and long-term growth priorities
  • Build and lead a high-performing marketing organization that fosters accountability, innovation, collaboration, talent development, and strategic thinking
  • Ensure all commercial strategies and operational plans comply with applicable regulatory, legal, and ethical standards while promoting a highly compliant operating environment
  • Requires approximately 25% travel, including some overnight and weekend commitments

Requirements

  • Doctorate degree & 6 years of Marketing experience OR
  • Master’s degree & 10 years of Marketing experience OR
  • Bachelor’s degree & 12 years of Marketing experience AND
  • 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources

Preferred

  • Minimum eight years of experience in a series of commercial roles of increasing scope, scale, and complexity, with leading companies in the bio-pharmaceutical or health and wellness industry
  • Experience developing and implementing innovative commercial strategies within highly competitive markets where innovation and marketing prowess are a key factor of success
  • Consumer and Healthcare Provider marketing, strategic and tactical implementation roles, with an emphasis on uncovering novel and motivating customer insights and executing integrated multi-touch point initiatives to move an apathetic market
  • Understanding of US market access, pricing, and reimbursement environment
  • Experience leading cross-functional teams in a matrix environment; managing projects involving multiple functions and shared accountabilities
  • Cardiovascular therapeutic area is preferred

Benefits

  • As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is $262,534 to $355,194. Actual salary will vary based on several factors including, but not limited to, relevant skills, experience, and qualifications. In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:
  • Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
  • A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
  • Stock-based long-term incentives
  • Award-winning time-off plans and bi-annual company-wide shutdowns
  • Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies

Amgen

4.1 Glassdoor

Amgen harnesses the best of biology and technology to fight the world’s toughest diseases, and make people’s lives easier, fuller and longer. We helped establish the biotechnology industry, and we remain on the cutting-edge of innovation, using technology and human genetic data to push beyond what’s known today. Our investment in research and development has yielded a robust pipeline that builds on our existing portfolio of medicines to treat cancer, heart disease, osteoporosis, inflammatory diseases and rare diseases.Amgen is one of 30 companies comprising the Dow Jones Industrial Average®, and part of the Nasdaq-100 Index®. In 2024, Amgen was named one of the “World’s Most Innovative Companies” by Fast Company and one of “America’s Best Large Employers” by Forbes.For more information, visit Amgen.com and follow us on X, LinkedIn, Instagram, TikTok, YouTube and Threads. 🔗 Community Guidelines: https://wwwext.amgen.com/community-guidelines🔗Global Privacy Statement Directory: www.amgen.com/dpSpecial Advisory: Please be cautious of scam recruitment offers claiming to be from Amgen. Such scams may come from various sources, including fake websites and/or unsolicited emails and seek to obtain personal data or payment from victims by offering jobs that do not exist. Please be advised that Amgen would never ask for payment to progress a job application. When in doubt, please check to see if the position in question is posted on this website before applying. Additionally, please report any suspicious recruiting activity to https://complaint.ic3.gov/ and thank you for your assistance.

Founded in 1980
Thousand Oaks, California, USA
37K employees (1,491 in marketing)
83% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
512K
Traffic Source Mix
Search
39.7%
Direct
42.4%
Referral
7.2%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~38.1K

Marketing Team

Marketing Team Size
1,259 (3% of company)
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$28.5B
Last Raise
Post IPO Debt, 3 years ago

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