US Marketing Manager | Remote | Part-Time
CrucialPoint
Los Angeles, CA (Remote)
$30/hr - $40/hrAgencyPart-timeMid level
3 hrs ago
Executive Director of Marketing and Communications Alfred State College
Alfred, NY (On-site)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
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Job Summary
Lead Alfred State College's marketing and communications to drive enrollment and advancement, with data-informed strategy, brand stewardship, and AI-enabled digital experiences.
- Must-have: Comprehensive, data-informed plan aligning marketing, enrollment, and advancement.
- Brand stewardship across channels and advisory input to senior leadership.
- Standout: AI-driven personalization and forward-looking digital engagement.
Job Description
Responsibilities
- Develop and execute a comprehensive marketing and communications plan aligned with strategic priorities, enrollment objectives, and advancement goals.
- Serve as the College's chief brand steward, ensuring consistency, clarity, and impact across all communication channels.
- Advise senior leadership and the President's Council on brand positioning, market trends, reputational risk, and strategic messaging.
- Lead data-informed marketing strategies that drive recruitment, conversion, retention support, and institutional advancement.
- Partner closely with Enrollment Management and Institutional Advancement to support revenue-generating initiatives.
- Apply best practices from consumer and online retail marketing to higher education enrollment strategy.
- Oversee digital marketing strategy development, including SEO/SEM/AEO, paid media, CRM-driven communications, marketing automation, and analytics.
- Champion forward-thinking web strategies, including AI-enhanced personalization, user experience optimization, and future-focused digital enga
Alfred State College - SUNY College of Technology
Alfred State, a residential college of technology, provides career-focused education enriched by the liberal arts. With 80+ dynamic majors—offering engaging course work in both traditional classrooms and the real world—Alfred State provides students with unparalleled preparation.The college is located in the beautiful Southern Tier of New York State, surrounded by lakes, ponds, wetlands and state parks. It is 15 miles north of the Pennsylvania border, 70 miles south of Rochester, and 90 miles southeast of Buffalo.Learn more about jobs at Alfred State College on our website: http://www.alfredstate.edu/human-resources
Traffic Signals
Monthly Visitors
121K
Monthly Google Ads Budget
$3.3K
Traffic Source Mix
Search
45.2%
Direct
46.2%
Referral
6%
Social
1.6%
Paid
0.8%
Headcount Trend
Current headcount: ~878
Marketing Team
Marketing Team Size
17 (2% of company)
