Responsibilities

• Oversees a team of professionals responsible for brand management, trademarks and licensing (including revenue generation), marketing communications, and digital/social media. Provides leadership in hiring, training, mentoring, and evaluating professional and support staff. Directs, assigns, and reviews work, and takes corrective action as necessary. Fosters a culture of collaboration, accountability, performance, and professional growth. Ensures staff deliver high-quality communications products that reflect institutional standards and priorities.
• Directs staff in protecting the integrity of UC Berkeley’s institutional brand identity and related marks, ensuring compliance with brand standards across campus. Oversees staff review and approval of requests to use and license university trademarks, logo lockups, new logos, or exceptions to brand standards. Partners with campus leaders and communications colleagues to ensure unit branding aligns with institutional identity. Provides oversight of the design system and brand guidelines that govern usage of brand elements including logos, typography, color palettes, and photography.
• Supervises staff in developing and implementing integrated marketing communications strategies in partnership with the Executive Director of Communications and Media Relations. Directs advertising and marketing campaigns that elevate Berkeley’s institutional narrative and reflect the university’s excellence.
• Oversees staff responsible for digital communications and social media strategy across all platforms. Provides supervisory guidance in planning, content development, platform management, and performance optimization. Ensures staff apply emerging best practices to deliver an effective and modern digital presence.
• Oversees coordination with external vendors, including brand strategists, developers, marketing and PR agencies, illustrators, photographers, and printers. Ensures vendor work meets institutional standards, deadlines, and budgets. Provides high-level oversight of production processes, including publishing, web design, and print, to support staff in delivering high-quality final products.