Executive Director, Head of Strategic Market Insights

Boston, MA (Hybrid)

$230K/yr – $265K/yrSenior Level15+ years exp

Posted 4 months ago

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Job Summary

Drive Ionis Market Insights strategy and operations to guide portfolio decisions with enterprise‑wide governance and data‑driven insights.

  • Own integrated market insights strategy across brands and lifecycle stages.
  • Must-have: 15+ years in pharma market insights with leadership.
  • Standout: US launch leadership and cross‑functional influence.

Job Description

  • Functional vision, strategy, and operating model
  • Define and drive the long-range market insights functional vision, operating model, and ways of working aligned with evolving brand, franchise, and corporate priorities to support effective decision-making
  • Establish and maintain enterprise-wide standards, governance, and operating principles for market insights, ensuring consistent methodologies and decision frameworks across brands, franchises, and functions.
  • Design and execute the annual functional plan for Market Insights, establishing clear objectives, and aligning resources and budgets with critical business needs, adapting to evolving priorities as required
  • Build and maintain scalable capabilities, frameworks, and knowledge management systems to maximize the impact of insights and analytics on portfolio expansion and future product launches
  • Champion advanced analytics, digital, and AI-enabled approaches within Market Insights, in close partnership with Forecasting and cross-functional analytics partners
  • Lead, develop, and inspire a high performing market insights team of individual contributors and people leaders; attract, hire, and onboard new talent as appropriate, and build a team that is known for rigorous thinking, extreme attention to detail, pace, and the ability to see patterns and implications others may miss
  • Model and reinforce Ionis’ leadership competencies and culture principles, fostering a culture of collaboration, inclusion, accountability, and continuous improvement
  • Coach and develop direct reports, including timely and ongoing feedback; elevate team capabilities through mentoring, training, and stretch assignments
  • Creates a culture of accountability – sets clear performance standards and expectations, holds cross-functional partners and vendors to commitments, drives individual development, and productively escalates when risks to quality or timelines emerge
  • Drives productive debate – is not afraid to challenge assumptions, pressure-test thinking, and lead rigorous, data-driven discussions with senior stakeholders to get to the best answer
  • Insights strategy and execution
  • Own creation of integrated, end to end market insights strategies and plans, prioritizing critical business questions for each brand and pipeline program
  • Validate and maintain long-term insights roadmaps across the product lifecycle (pre/clinical, pre launch, launch, post launch) and key stakeholder groups (HCPs, patients, payers, specialty pharmacy, etc.)
  • Ensure high standards for research quality and appropriate methodology, leveraging fit for purpose qualitative and quantitative primary research, secondary data, analytics, and competitive intelligence
  • Pressure test conclusions and implications from market insight initiatives to ensure assessments are objective, data driven, and grounded in business reality
  • Translate complex findings into clear, actionable insights and strategic recommendations that inform brand strategy, lifecycle management, evidence plans, and portfolio decisions
  • Provide forward‑looking analysis and perspective on macro market shifts, policy changes, and competitive moves, and proactively elevate risks and opportunities to leadership
  • Monitor and communicate key performance indicators for Market Insights impact and operational excellence, and drive continuous improvement
Ionis Pharmaceuticals logo

Ionis Pharmaceuticals

4.1 Glassdoor

For three decades, Ionis has invented medicines that bring better futures to people with serious diseases. Ionis currently has five marketed medicines and a leading pipeline in neurology, cardiology, and other areas of high patient need. As the pioneer in RNA-targeted medicines, Ionis continues to drive innovation in RNA therapies in addition to advancing new approaches in gene editing. A deep understanding of disease biology and industry-leading technology propels our work, coupled with a passion and urgency to deliver life-changing advances for patients.

Founded in 1989
Carlsbad, California, USA
1.5K employees (57 in marketing)
86% recommend to a friend
95% CEO approval

Traffic Signals

Monthly Visitors
49.2K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
51.8%
Direct
39.8%
Referral
5.5%
Social
1.3%
Paid
1.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
57 (4% of company)

Funding

Total Funding
$2.5B
Last Raise
$700M
Post IPO Debt, 5 months ago

Funding History

  • Nov 2025
    Post IPO Debt • $700M
  • Sep 2024
    Post IPO Equity • $500.3M
  • Jun 2023
    Post IPO Debt • $500M

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