Responsibilities

• Serve as the strategic lead for the client’s media technology ecosystem, including data ingestion pipelines, audience platforms, tagging infrastructure, and activation workflows.
• Own and evolve the product roadmap across media tech capabilities, aligning platform enhancements with enterprise priorities and marketing objectives.
• Translate business needs into actionable user stories with clear acceptance criteria, ensuring successful delivery through agile development practices.
• Manage end‑to‑end delivery of features related to first‑party data ingestion, identity resolution, metadata structures, tagging accuracy, and media activation workflows.
• Deep expertise in 1st‑party data strategy, including experience with platforms such as LiveRamp, Acxiom and other identity-based activation frameworks.
• Partner with the client, IT, privacy, marketing teams, operations, external agencies and other product owners to ensure seamless path to production (P2P) media workflows and prioritization.
• Lead sprint ceremonies—including backlog refinement, planning, demos, and retrospectives—to ensure continuous alignment across technology and marketing squads.
• Act as the connective tissue between business stakeholders and engineering teams, ensuring clarity on priorities, blockers, and dependencies.
• Coordinate across product squads to ensure cohesion between media tech, broader MarTech platforms, and enterprise data capabilities.
• Engage regularly with internal stakeholders, Product Sponsors, agency teams, and development partners to communicate progress, gather feedback, and ensure product alignment to business outcomes.

Requirements

• Experience in media operations, audience strategy, or media technology.
• Experience in marketing technology and ownership of a capability product.
• Ability to translate complex business needs into technical requirements and user stories.
• Ability to communicate strategy with purpose and persuasion, shaping understanding and alignment across diverse stakeholders
• Strong understanding of media tagging, identity resolution, ad operations, and analytics instrumentation.
• Working knowledge of 1st‑party data ecosystems and platforms such as LiveRamp, CDPs, and audience activation tools.
• Highly organized, detail‑oriented, and effective at managing multiple workstreams in a dynamic environment.
• Data‑driven problem solver with strong analytical and decision‑making skills.
• Demonstrated ability to collaborate effectively with cross‑functional teams and external partners.
• Action‑oriented with a passion for continuous improvement and operational excellence.

Preferred

• Hands‑on experience with tag management systems (Ensighten, Adobe Launch) ad‑serving platforms (Flashtalking/Innovid), and identity-based resolution/activation platforms (LiveRamp, Acxiom)
• Experience with media reporting, performance diagnostics, and understanding of KPIs such as ROAS, conversion rate, and incrementality.
• Familiarity with agile frameworks and backlog management tools.
• Prior experience working with or within agencies across programmatic, paid social, or digital analytics functions.
• Experience in airline, travel, or customer loyalty environments a strong plus.
• Proficiency in data visualization or analysis tools (Excel, Tableau, Power BI).

Benefits

• benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.