Responsibilities

• Owns and leads enterprise consumer marketing and patient engagement strategy, aligning across brand, franchise, and corporate priorities
• Leads and develops senior leaders, including the Sr. Director, Consumer Marketing and Director, Patient Education, driving organizational performance
• Represents the voice of the patient and caregiver in senior leadership forums, shaping brand and franchise strategy
• Leads consumer strategy across the full lifecycle, including optimization of the inline brand and readiness for future indications and pipeline assets
• Drives integrated strategic planning across Consumer Marketing and Patient Education, ensuring aligned messaging, engagement models, and execution across all patient touchpoints
• Delivers a cohesive, end-to-end patient journey strategy connecting awareness, education, engagement, and adherence across channels
• Ensures alignment between consumer and HCP strategies and strong integration between field-based Patient Educators and home office marketing
• Leads cross-functional collaboration with HCP Marketing, Sales, Market Access, Medical Affairs, Advocacy, Corporate Affairs, and Commercial Operations, including enterprise engagement with Advocacy and Corporate Affairs partners
• Oversees omnichannel consumer strategy, insights, and performance—spanning digital ecosystem, media, segmentation, journey mapping, and market dynamics—to drive measurable outcomes
• Owns budgets, campaigns, patient engagement programs, agency strategy, and vendor management, ensuring high-impact execution, compliance with MLR standards, and support for evolving franchise and pipeline needs

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare, or related field required. MBA or advanced degree strongly preferred. Minimum of 15 years of progressive experience in pharmaceutical or biotech marketing, with deep expertise in consumer marketing, digital strategy, and patient engagement models.
• Demonstrated leadership experience required, including:

Benefits

• Competitive base, bonus, new hire and ongoing equity packages
• Medical, dental, and vision insurance
• Employer-paid life, disability, business travel and EAP coverage
• 401(k) Plan with a fully vested company match 1:1 up to 5%
• Employee Stock Purchase Plan with a 2-year purchase price lock-in
• 15+ vacation days
• 13 -15 paid holidays, including office closure between December 24th and January 1st
• 10 days of paid sick time
• Paid parental leave benefit
• Tuition assistance