Responsibilities

• Strategic Communications Leadership
• Develop and execute a comprehensive UVA Health Development communications strategy that advances philanthropic priorities and supports future campaign readiness.
• Lead the next evolution of the UVA Health Development storytelling platform, elevating narratives that demonstrate the transformative impact of philanthropy.
• Serve as a trusted thought partner to the Senior Associate Vice President on campaign communications strategy.
• Other duties as assigned.
• Storytelling and Content Strategy
• Oversee the creation of compelling, human-focused stories that amplify the impact of UVA Health’s clinical care, biomedical research, nursing and medical education, and community health initiatives.
• Guide editorial strategy, brand voice, and narrative frameworks that resonate with philanthropic audiences.
• Showcase consistent messaging and creative excellence across donor communications, campaign materials, publications, digital channels, and multimedia storytelling.
• Ensure that donor communications clearly show the power of philanthropy to transform patients’ lives and accelerate research breakthroughs at UVA Health.
• Audience Growth and Engagement
• Deepen engagement with philanthropic audiences and expand the reach of health philanthropy messaging across the University of Virginia community and the Commonwealth.
• Develop strategies to reach new donor audiences, strengthen connections with existing supporters, and elevate our reputation with all audiences.
• Leverage analytics, digital platforms, and innovative storytelling and distribution approaches to grow audience reach and engagement.
• Team Leadership
• Lead and mentor a high-performing communications team within UVA Health Development.
• Foster a culture of creativity, collaboration, and strategic thinking, empowering team members to innovate and produce best-in-class communications.
• Model productive collaborations with External Relations, UVA Health Marketing and Communications, and other partners.
• Establish clear priorities and performance goals for the team.