Executive Director of Communications & Marketing. at Dartmouth College | Hanover, NH

Dartmouth College

Executive Director of Communications & Marketing.

Hanover, NH (On-site)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Own and reshape the institution’s communications function with a focus on the Geisel brand, executive advisory, and a multi-year plan that ties research visibility, enrollment growth, and philanthropy to measurable outcomes.

Brand & Governance: Own the brand and implement structured governance, decision rights, and performance standards across communications and marketing.
Content & Editorial: Design an integrated content model that ties research storytelling to faculty thought leadership and multi-channel execution.
Leadership & Change: Advise senior leaders, drive organizational alignment, and ensure consistent brand application across all digital and offline materials.

Job Description

Establish and lead a centralized communications and marketing function.
Serve as chief communications advisor to the Dean and the other members of the senior leadership team.
Develop and execute a multi-year strategic communications and marketing plan aligned with institutional priorities.
Own and steward the Geisel brand, including oversight of brand strategy, positioning, messaging architecture, and visual identity standards.
Ensure consistent and appropriate application of brand guidelines across all communications, marketing materials, and digital platforms.
Create governance frameworks, clarify roles and decision rights, and implement performance standards.
Lead organizational change thoughtfully, building trust and alignment across stakeholders.
Design and execute a comprehensive content strategy that advances research visibility, faculty thought leadership, enrollment growth, and philanthropic engagement.
Build an integrated editorial model aligning storytelling, media relations, social media, video, and digital channels.
Establish audience segmentation, content pillars, and measurable KPIs.

Dartmouth College

4.3 Glassdoor

Dartmouth educates the most promising students and prepares them for a lifetime of learning and of responsible leadership, through a faculty dedicated to teaching and the creation of knowledge.

Hanover, New Hampshire, USA

6.3K employees (368 in marketing)

home.dartmouth.edu

90% recommend to a friend

87% CEO approval