Executive Director - Cobrand Acquisitions Marketing Strategy at JPMorgan Chase & Co. | Wilmington, DE | $171K/yr – $260K/yr

JPMorgan Chase & Co.

Executive Director - Cobrand Acquisitions Marketing Strategy

Wilmington, DE (On-site)

$171K/yr – $260K/yrDirector/Executive10+ years expFull time

Posted 4 months ago

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Job Summary

Drive acquisition and growth for a cobranded Chase card program by leading strategy, offers, and channel execution.

Own end-to-end cobranded card acquisition strategy across channels.
Must-have: 10+ years in credit card marketing, strategy, and card economics.
Standout: Executive presence with cross-functional leadership of a 2–4 person team.

Job Description

Responsibilities

Develop and oversee strategies for acquiring new Cobrand card customers. This includes making informed investment decisions, planning offers, and executing channel strategies to drive portfolio growth
Identify growth opportunities in underpenetrated customer segments and then work with key stakeholders to capture the opportunity while staying within Chase's risk appetite
Define offer, targeting, pricing and channel strategy for driving new account growth for the program
Implement strategic plans to achieve key acquisition goals. Ensure flawless execution across all channels by leading and coordinating with the team
Partner with partner to expand market penetration within key audiences and explore new channels, such as On Property, to increase reach and engagement
Drive ongoing process enhancements to increase application conversion rates while improving the customer experience
Support testing and other operational steps associated with developing and launching new acquisition offers, creatives and tactics
Manage media efforts in upper funnel channels, including programmatic, social, and sponsored content, to boost card awareness and attract new customers
Lead the customer research agenda, conducting studies to understand customer behaviors, needs, and preferences. Use insights to inform the product roadmap and enhance customer experience
Own the branding strategy for the entire card portfolio. Collaborate with the partner on brand refreshes and ensure adherence to brand guidelines
Work closely with internal and external stakeholders to influence and drive key business decisions, ensuring alignment with overall business objectives; lead and mentor a team of 2-4 individuals

Requirements

10+ years of work experience with a background in credit card marketing, strategy, and knowledge of card economics
Subject Matter Expert for key acquisition tactics and channels including; instant credit in purchase path, pre-screen, SEO and paid Search, direct mail, refer-a-friend and on-property acquisition
Experience in credit card acquisitions
Excellent analytical skills with mastery of P&L drivers and risk management
Customer obsessed with proven track record of identifying key consumer insights and turning them into effective marketing & growth initiatives
Familiar with emerging technology, digital and mobile trends
Strong expertise in business strategy, strategic frameworks, investment processes and P&L
Ability to present facts, thoughts, and ideas in a clear, concise, and convincing manner to senior stakeholders and partners
Executive presence and strong relationship management skills, ability to influence and advocate for their views/ideas
Team player with great interpersonal skills, ability to work cross-functionally
Minimum Bachelor\'s degree required