Executive Director, Business Analytics at Omnicom Media | Los Angeles, CA | $230K/yr – $250K/yr

Omnicom Media

Executive Director, Business Analytics

Los Angeles, CA (On-site)

$230K/yr – $250K/yrSenior Level13+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the marketing sciences discipline for a client portfolio, turning data strategy, audience modeling, and advanced analytics into growth opportunities while leading teams and shaping offerings.

Guide data strategy and audience solutions across 1st/2nd/3rd party data with cross-functional planning and investment teams.
Act as trusted advisor to senior clients, translating analytics into strategic opportunities and ROI improvements.
Lead talent development, playbook creation, and revenue growth for Marketing Sciences.

Job Description

Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
Develop best in class audience solutions, in collaboration with Planning and Investment teams.
Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
Recruit new talent.
Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.

Omnicom Media

3.5 Glassdoor

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.

Founded in 1996

New York, Iowa, USA

14K employees (3,943 in marketing)

www.omnicommedia.com

60% recommend to a friend

74% CEO approval