Executive Director, Business Analytics

New York City, NY (Hybrid)

$150K/yr – $250K/yrSenior Level13+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the marketing sciences practice: define the data strategy and analytics roadmap, build audience and measurement playbooks, lead client advisory and revenue growth, and mentor teams to institutionalize data-informed marketing across budgets and plans.

  • Lead development of audience and measurement playbooks used agency-wide.
  • Advise senior clients on data-enabled opportunities and drive Marketing Sciences revenue and offerings.
  • Mentor teams, recruit talent, and stay ahead on industry trends while scaling impact across client portfolios.

Job Description

Responsibilities
  • Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
  • Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
  • Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
  • Encourage creative use of data to solve client’s business challenges and support client’s growth, in close alignment with Planning and Investment teams.
  • Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
  • Develop best in class audience solutions, in collaboration with Planning and Investment teams.
  • Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
  • Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
  • Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
  • Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.

Beauty Co-Lab

Beauty Co-Lab (BCL) is a bespoke Omnicom Group unit for L’Oréal USA delivering an industry-leading agency solution that drive business growth and transformation. We deliver data-driven, audience first full-funnel strategies that move people from consumers to brand advocates. For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty, with the goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At BCL, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media and technology - if you are too, please check out our job listings and consider joining our team.

Founded in 2023
New York, New York, USA
295 employees (57 in marketing)

Headcount Trend

Current headcount: ~295

Marketing Team

Marketing Team Size
39 (13% of company)
Median Career Experience
12 years
Median Tenure
2.1 years
Marketing Roles Posted (Last 30 Days)
8