Responsibilities

• Lead commercialization of AI-enabled Brand Governance solutions , including OnBrand AI
• Identify, shape, and convert new business opportunities across clients and the wider network
• Act as senior client lead—pitching, selling, and embedding the offer at C-suite level
• Translate client challenges into scalable, productized solutions
• Own the roadmap and evolution of OnBrand AI from prototype to scalable product
• Define feature development, integrations, and long-term SaaS potential
• Partner closely with engineers to translate brand requirements into technical solutions
• Stay at the forefront of AI advancements (LLMs, computer vision, automation) and apply them to: Brand compliance and governance; Content evaluation and generation; Workflow automation and optimization
• Lead and grow FutureBrand’s global Brand Governance practice
• Define methodologies, tools, and best practices across: Governance strategy and operating models; Governance playbooks; Brand hub implementation; AI-enabled compliance and performance
• Build capability and embed this offer across regions
• Lead and deliver client engagements end-to-end, including: Brand diagnostics and audits; Governance playbooks and operating models; Workflow and approval system design; Brand Hub and AI tool deployment
• Ensure excellence across: Guardianship (structures, roles, ownership); Compliance (processes, workflows, audit); Performance (KPIs, dashboards, measurement)
• Step into ongoing programs to ensure continuity, quality, and successful delivery
• Internal Impact & Capability Building: Embed AI across internal workflows to drive efficiency and margin improvement; Establish standards, governance, and best practices for AI usage; Partner with global teams to scale capability and delivery

Requirements

• 15+ years across a combination of:
• - Brand strategy / brand management
• - Digital product, platforms, or SaaS
• - AI, data, or technology-led consulting
• - Proven experience building and commercializing new capabilities or products
• - Strong track record leading senior client relationships and driving revenue growth
• AI & Technical Fluency
• - Strong understanding of:
• - AI/ML (LLMs, computer vision, automation)
• - Product development and platform ecosystems
• - APIs, integrations, and data-driven systems
• - Ability to translate between:
• - Strategic/creative brand needs
• - Technical implementation requirements
• - Experience working directly with engineers and product teams
• Leadership & Commercial Skills
• - Entrepreneurial, with a strong build mindset
• - Highly credible with senior clients (C-suite)
• - Excellent storytelling and pitching capability
• - Experience leading cross-functional, global teams