Own and evolve a full-stack creative engine that drives direct-response and long-range brand narratives, blending AI-enabled production, strategic briefs, and cross-channel storytelling to move growth while staying compliant.

• Content Studio & Creative Operations. Run the in-house studio end to end. Oversee production across video, photo, UGC, design, copy, and editorial. Build the workflows, SOPs, asset management systems, and approval processes that let a team ship high-volume work without sacrificing quality.
• Creative Strategy & Brief Ownership. You own the brief. You will mine consumer insight from research, reviews, support calls, social comments, and anywhere else real people talk about real problems. You will translate those insights into strategic creative briefs that give your team a clear target to hit.
• Performance Creative. Lead direct-response content across paid social, email, landing pages, video, and emerging channels. Own testing frameworks, iteration cycles, and the loop between data and creative output.
• Brand Expression. Own how the brand shows up everywhere: ads, product pages, packaging, events, investor materials, partnerships, earned media. Shape the visual and verbal identity. Build the design systems and guidelines that hold it all together.
• Storytelling & Narrative. Build brand narratives and long-arc campaigns, not just ads that convert in the moment. Think editorially. Direct influencer and partnership creative. Ensure the brand has a point of view that extends beyond performance channels into organic, podcast, video, and culture.
• Regulatory & Compliance. Make claims that are compelling and compliant. Work with legal without losing the creative edge.
• AI & Creative Infrastructure. You are obsessed with AI and how it is reshaping creative production. You do not just use the tools. You tinker, experiment, and build infrastructure around them. You see AI as a lever to move faster, test more, and free your team to focus on the thinking that machines cannot do.
• Team Leadership. Build and manage a team of designers, writers, videographers, editors, and freelancers. Set a high bar. Create space to experiment. Get the best work out of people.