Responsibilities

• Responsible for client immersion, building and cascading in-depth knowledge of the client business and consumer.
• Responsible for developing effective media strategies and leading/driving the planning process to bring it to life.
• Senior contact for client and internal teams to lead day to day management of the account.
• Coach and mentor others by providing appropriate and timely feedback, creating an environment of trust, and fostering relationships that positively impact company culture.
• Lead multi-disciplinary teams in service of client business outcomes, including facilitating and driving investment & activation plans as well as ensuring measurement frameworks are delivered.
• Support agency business development as needed.
• Maintain awareness of new media-relevant industry/market trends; develop points of view regarding those trends; and communicate appropriate action steps.
• Manage Statements of Work/Agreements and oversee account profitability in collaboration with senior agency leaders and operations.

Requirements

• 15 + years of experience in client leadership in media and other advertising/marketing disciplines.
• Bachelor’s degree in business, Marketing, or equivalent knowledge & experience.
• Collaborative leader
• Strong analytical ability with media planning skills, including audience strategy and budget sufficiency.
• A rich understanding of measurement and attribution.
• Track record of successfully negotiating with clients and vendors to reach an agreement/ solution that best meets agency or client needs.
• High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
• Must communicate quickly and accurately, think quickly or improvise, and present confidently.
• Should be a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.

Preferred

• experience in retail or grocery verticals
• experience with omni-channel media and comfort with performance marketing analytics
• ability to establish trusted partnerships with senior clients