Responsibilities

• Serve as the connector: Provide leadership and oversight for all consumer strategy efforts, including but not limited to, customer mindset and behavioral data, clinical brand relevance, consumer brand strategy, and customer experience.
• Think holistically: Create and manage high-functioning, cross-specialty teams from across the strategy disciplines to ensure we are thinking holistically. Partner closely with engagement strategy and analytics teams to ensure ideas are cohesively and effectively brought to life to influence consumer behaviors
• Be indispensable: In partnership with agency account leadership, develop strong client relationships by serving as the strategic partner who pushes boundaries without losing the client’s or internal team’s confidence
• Expand beyond the typical: Find the right insights and inspiration needed to sell new thinking
• Go beyond the brief: Deeply understand the clients’ needs and develop robust multifaceted strategies to drive breakthrough consumer creative, ultimately leading to business growth
• Be a catalyst for great creative ideas and help inspire our creative teams to do the best work in the world
• Create new: Partner with engagement strategy and innovation teams to develop inventive approaches for our clients to prototype new ways of connecting with patients and consumers
• Embrace technology: Bring innovation and technology into solutions, engaging OH innovation experts to push our thinking
• Build tools: In partnership with the executive leadership team, input into the agency’s strategic plan and develop and productize offerings
• Be a key growth driver: participate in new business opportunities, generating consumer insights, strategies, and flawlessly delivering a winning narrative for pitches

Requirements

• Minimum 15 years prior work experience, preferable at an agency environment and with strategic department (Rx pharmaceutical experience required; consumer strategy experience outside of pharma a plus)
• Significant healthcare experience and strong passion for creating consumer relevance for high-science brands
• Experience in leading efforts across a wide array of brand strategy needs, new business, presentations and workshops
• Proven track record of building out Agency strategic offerings and structure
• Experience managing a team or department required