Responsibilities

• Serve as the connector: Provide leadership and oversight for all consumer strategy efforts, including but not limited to, customer mindset and behavioral data, clinical brand relevance, consumer brand strategy, and customer experience.
• Think holistically: Create and manage high-functioning, cross-specialty teams from across the strategy disciplines to ensure we are thinking holistically. Partner closely with engagement strategy and analytics teams to ensure ideas are cohesively and effectively brought to life to influence consumer behaviors
• Be indispensable: In partnership with agency account leadership, develop strong client relationships by serving as the strategic partner who pushes boundaries without losing the client’s or internal team’s confidence
• Expand beyond the typical: Find the right insights and inspiration needed to sell new thinking
• Go beyond the brief: Deeply understand the clients’ needs and develop robust multifaceted strategies to drive breakthrough consumer creative, ultimately leading to business growth
• Be a catalyst for great creative ideas and help inspire our creative teams to do the best work in the world

Requirements

• Minimum 15 years prior work experience, preferable at an agency environment and with strategic department (Rx pharmaceutical experience required; consumer strategy experience outside of pharma a plus)
• Significant healthcare experience and strong passion for creating consumer relevance for high-science brands
• Experience in leading efforts across a wide array of brand strategy needs, new business, presentations and workshops
• Proven track record of building out Agency strategic offerings and structure
• Experience managing a team or department required

Preferred

• consumer strategy experience outside of pharma a plus