Responsibilities

• Plan and execute a calendar of retail events across all garden center locations, including workshops, demonstrations, community events, and seasonal programming.
• Coordinate logistics for events including scheduling, vendor participation, staffing coordination, and event setup.
• Partner with store leadership teams to ensure events reflect the unique community and seasonal needs of each location.
• Maintain consistent standards for event experience, branding, and customer engagement across all stores.
• Develop and manage social media content for retail garden center platforms to promote events, highlight store experiences, and increase brand engagement.
• Create engaging content including photos, video, and storytelling that reflects the seasonal and regional identity of each location.
• Monitor social media engagement and respond to customer interactions in a timely and professional manner.
• Track trends and opportunities in social media to support continued growth in audience engagement.
• Build relationships with local organizations, and community partners to support sponsorships, donations and event programming and brand collaboration opportunities.
• Identify opportunities to increase the visibility of garden center locations within their local communities.

Requirements

• 3–5 years of experience in event planning, social media management, or retail marketing.
• Experience in community-driven retail, experiential marketing, or multi-location environments preferred.
• Strong visual storytelling ability with an eye for photography, video, and content creation.
• Excellent organizational and time management skills with the ability to manage multiple events and content schedules simultaneously.
• Proficiency with social media platforms and content creation tools such as Meta Business Suite, Instagram, Canva, or similar tools.
• Strong interpersonal skills with the ability to work closely with store teams and cross-functional partners.
• Frequent travel between garden center locations required.
• Availability to work evenings, weekends, and peak seasonal periods based on event schedules.