Responsibilities

• Own PetDesk's event marketing strategy and execution across tradeshows, conferences, veterinary association events, and virtual events, ensuring alignment with growth objectives and pipeline targets
• Develop and manage the annual events roadmap, identifying, evaluating, and recommending new event opportunities that drive measurable business impact
• Drive event-sourced pipeline generation by partnering with Sales and Marketing leadership to establish goals, optimize event performance, and improve conversion throughout the event lifecycle
• Lead end-to-end event planning and execution, including logistics, vendor management, registrations, travel coordination, booth activations, promotional campaigns, and on-site event management
• Build and execute integrated pre-event, onsite, and post-event engagement strategies designed to maximize attendee engagement, meeting generation, lead capture, and opportunity creation
• Partner closely with Marketing Operations to ensure accurate event attribution, lead routing, campaign tracking, reporting, and measurement of event-driven business outcomes
• Analyze event performance and deliver actionable insights on event-sourced pipeline, opportunity creation, ROI, and overall business impact to inform future investment decisions
• Manage event budgets and vendor relationships, ensuring financial accountability, operational excellence, and strong returns on investment
• Serve as the on-site leader at events, proactively solving problems, navigating unexpected challenges with professionalism and poise, and ensuring a seamless experience for attendees, customers, partners, and internal stakeholders
• Collaborate cross-functionally with Sales, Customer Success, Product Marketing, and Design while building scalable processes and playbooks that support the continued growth of PetDesk's events program

Requirements

• 3+ years of experience in event marketing, field marketing, or demand generation within B2B SaaS, healthcare technology, or a related industry
• Demonstrated success owning events that generate measurable pipeline, opportunities, and revenue impact
• Proven ability to navigate unexpected challenges, make decisions under pressure, and maintain a calm, professional presence in high-visibility situations
• Strong cross-functional collaboration skills with experience partnering closely with Sales, Marketing Operations, and executive stakeholders
• Comfortable traveling up to 30-40% of the year to support event execution
• Experience with Salesforce, marketing automation platforms, event technologies, and reporting tools

Benefits

• Medical coverage for employees and dependents (80-90% covered by employer)
• Employer HSA contribution with HDHP
• 401(k) match up to 3.5%
• Dependent Care Flexible Spending Account (FSA)
• Dental & Vision coverage available
• Basic Life and AD&D Insurance
• Short and Long Term Disability
• Flexible Time Off & 12 Paid Annual Holidays
• Paid Parental Leave
• Pawternity Leave, Financial Pet Adoption Support & Subsidized Pet Insurance