Responsibilities

• Own the full events calendar for our New Verticals business: execute 2-3 anchor industry events and support 3–5 smaller sales team events per vertical per year — from sponsorship negotiation and speaking opportunities through sales enablement, on-site execution, and post-event follow-up.
• Enable the New Verticals sales team to maximize their attendance at 3-5 smaller industry events per vertical per year — develop pre-event briefings, target account lists, and talking points so every rep walks in prepared; plan and execute 10–12 person executive dinners tied to key events to deepen partner relationships.
• Design and execute our events playbook for New Verticals, from run-of-show templates, budget tracking, attendee management, and measurement frameworks so strong execution becomes repeatable and scalable.
• Define target audience segments for each event format, identifying the right decision-makers at each prospect, setting attendance criteria, and use post-event data to continuously sharpen targeting.
• Partner with the revenue team to define target account lists for events and ensure revenue team follow-through post-event.
• Manage events budget with precision, from tracking actuals vs. forecast, surfacing tradeoffs, and optimizing for impact per dollar in terms of pipeline generation.
• Measure event effectiveness — attendance, pipeline generated, partner satisfaction — and report results to stakeholders cross-functionally.
• Evaluate third-party event sponsorships and partner-hosted events as co-marketing opportunities for Flex.
• Coordinate with the broader Partner Marketing team on integrated pre/post-event programs and co-marketing campaigns.

Requirements

• 3-5 years in B2B event marketing, field marketing, or demand generation, with experience producing both brand presence at large industry conferences, creative marketing activations to drive pipeline, and intimate executive events.
• Budget management experience — you're comfortable owning a P&L for events and making smart tradeoffs
• Experience attributing event investment to pipeline & revenue outcomes. You can answer the question “was it worth it?” from any stakeholder with data
• Comfort with Salesforce and HubSpot for campaign tracking, attendee lists, and post-event follow-up sequences & workflows
• A builder's mindset. You've stood up events programs at early-stage companies or within new functions and can work without a fully formed playbook
• Proven track record running high-touch executive events from soup to nuts: venue, speakers, agenda, logistics, and measurement
• Experience & eagerness using AI thoughtfully and strategically in your day-to-day work

Benefits

• Competitive medical, dental, and vision
• Company equity
• 401(k) plan with company match
• Unlimited paid time off + 13 company paid holidays
• Parental leave
• Free Flex subscription
• Competitive compensation + company equity
• Unlimited PTO