Responsibilities

• Own the end-to-end execution of assigned events across brand partnerships, community initiatives, key third-party moments, and internal events. Ensure every experience reflects Justworks’ brand values and delivers meaningful engagement.
• Support the development and execution of brand partnerships that extend Justworks’ reach and credibility. Collaborate with partner organizations on co-branded activations, shared event experiences, and integrated storytelling. Ensure alignment on audience, positioning, deliverables, and brand standards while maintaining a seamless guest experience.
• Develop clear event briefs outlining target audience segments, experience goals (engagement, awareness, relationship-building, meetings), messaging, and success metrics. Partner closely with Brand, Community, Field Marketing, and Content to ensure cohesive storytelling and consistent execution.
• Translate brand values into high-quality experiences. Manage venue sourcing, vendor negotiations, production, run-of-show, guest experience, and onsite execution. Maintain high standards for hospitality, design, and audience flow while proactively managing risk.
• Manage budgets for assigned events and partnership activations, tracking spend against forecast and making thoughtful tradeoffs to maximize impact within established guardrails.
• Track performance across engagement metrics (attendance, participation, partner reach, qualitative feedback, meetings, community growth) and event-influenced pipeline where applicable. Deliver clear post-event reporting and recommend improvements to continuously elevate program quality.
• Serve as a strong operator within the Events team, mentoring P1–P2 team members on logistics rigor, stakeholder communication, vendor management, and post-event reporting discipline.

Requirements

• 7 years of experience managing brand and community-driven B2B events.

Preferred

• Experience supporting or executing co-branded activations and understand how to balance partner goals with brand integrity and audience experience.

Benefits

• welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community.