Responsibilities

• Build a high-impact events strategy
• Own global events strategy and calendar across trade shows, partner events, and our own field experiences, aligned to our 4 GTM motions: Enterprise B2B, Agencies, Strategic Partners, New Geos.
• Decide where we show up, how big we show up, and where we walk away — grounded in ICP, intent, and hard ROI, not FOMO.
• Design the right mix of big shows and smaller, creative, on-site experiences and monthly regional activations that actually move deals forward, not just generate badge scans.
• Own full-funnel event campaigns
• Build integrated pre/during/post campaigns for every priority event: audience definition, narrative, offers, meeting strategy, content, and follow-up.
• Partner with SDR and Sales leaders so reps land at each event with pre-booked meetings , clear talk tracks, and SLAs on follow-up.
• Turn events into a content engine — recaps, clips, social, nurture streams — so a 3‑day show fuels months of pipeline coverage.
• Make events a data-driven channel, not a black box
• Work closely with Marketing Ops and our Event Operations Manager to ensure every event is wired into Salesforce and our MAP with clean, standardized lead flows and dashboards.
• Define and obsess over the right metrics: EQLs, SQLs, meetings, pipeline created, win rate, cost per opportunity, and payback by event — not just “leads collected.”
• Test, learn, and reallocate budget fast. If an event doesn’t earn its keep, we don’t go back.
• Create experiences people actually remember
• Architect experiences that fit who we are: intelligent, no-nonsense, deeply helpful to B2B marketers living in the chaos of content syndication, events, lists, and form fills.
• Bring a point of view to the market: how governed, multi-channel lead management beats duct-taped point tools and spreadsheet hell.
• Work with Product Marketing to land new capabilities (Lead Factory for all channels, social/events integrations, attribution, workflows) in our event storytelling in a way that’s concrete and believable, not buzzword salad.