Responsibilities

• Design and execute repeatable marketing and events programs that drive brand awareness, customer engagement, and pipeline generation
• Develop and implement comprehensive event plans, identifying objectives, key deliverables, detailed timelines, and budgets
• Lead pre and post-event briefings with stakeholders to measure success of marketing initiatives and develop responsive recommendations for future campaigns
• Coordinate all event logistics including contract management, space reservation, booth layout and services, signage, set-up and tear-down, shipping, staffing, booth activations, and meeting scheduling
• Serve as primary onsite contact at all events, ensuring flawless execution and rapid problem-solving
• Manage vendors including creative firms, booth builders, printing services, A/V providers, shipping services, and catering services
• Ensure impactful and consistent brand representation at all events, maintaining brand guidelines in booth design, signage, collateral, and promotional materials
• Partner with marketing, product, and sales teams on event branding, collateral, and product demos
• Drive best practices for attendee and customer experiences, promotion, and environmental design
• Develop and manage event budgets, including negotiating fees and pricing to ensure cost-effectiveness and optimal resource allocation