Responsibilities

• Help define, plan, and manage the overall event strategy, including end-to-end management and execution of industry event sponsorships and stand-alone events. Travel as necessary to support on-site events is required.
• Develop event strategies focused on maximizing Informa TechTarget’s brand presence, engaging prospects and customers and generating pipeline & revenue with a key focus on ROI.
• Lead pre-, onsite and post-event initiatives, including marketing promotion, recruitment, sales outreach, logistics, lead tracking, customer engagement and ROI measurement.
• Build strong relationships with key internal stakeholders and collaborate closely to determine goals, develop cohesive strategy, and execute on deliverables deadlines.
• Manage vendor and event agency or partner relationships.
• Lead messaging and content development delivery for events, coordinating with internal and external stakeholders and partners to plan themes, speakers, and formats.
• Oversee event budgets, tracking expenses and ensuring cost-effective execution.
• Actively participate in the annual planning process by researching relevant events, demonstrating ROI from previously managed events, and providing recommendations.
• Work with marketing/creative to ensure consistent strategy/messaging across all event efforts.