Events & Field Marketing Manager

San Francisco, CA (Unknown)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize Petra’s event program end-to-end, driving pipeline from conferences and partner events by coordinating logistics, prioritizing investments, and ensuring post-event follow-up and ROI.

  • Own conference logistics, sponsorships, booth, shipping, staffing, and on-site execution.
  • Manage the events calendar and ROI-driven prioritization to maximize pipeline impact.
  • Lead cross-functional post-event follow-up with BDR/AE and cultivate MSP partner relationships at trade shows.

Job Description

Responsibilities
  • Own conference logistics end to end: sponsorship contracts, booth setup, shipping, staffing, badging, hotel blocks, and everything in between
  • Manage our annual events calendar: evaluate which conferences are worth attending, recommend where to invest, and own the plan through execution
  • Run the booth: be on the ground at events, coordinate the team, and make sure we come home with qualified leads
  • Organize and execute roadshow dinners and partner events to deepen relationships with MSP partners before and after tradeshows
  • Own post-event follow-up: work closely with the BDR and AE team to make sure every lead is tracked, followed up on, and converted
  • Build and manage vendor relationships: booth builders, swag suppliers, AV, and other event vendors
  • Track and report on event ROI: know which events are driving pipeline and which aren't, and bring a point of view on where to invest next
Requirements
  • 3-7 years of experience in event marketing, field marketing, or conference management, ideally in B2B SaaS or cybersecurity
  • Proven track record managing end-to-end tradeshow logistics including sponsorship contracts, booth setup, vendor coordination, shipping, on-site execution
  • Demonstrated ability to manage multiple events and deadlines simultaneously without dropping the ball
  • Experience working cross-functionally with sales teams to drive pipeline from events, and measuring ROI
  • Strong vendor and partner relationship management
  • Bonus: familiarity with the MSP channel or cybersecurity industry
Nice_to_have
  • Obsessively organized
  • Meticulous
  • Decisive
  • Relationship-oriented
  • Resourceful
  • High energy
Benefits
  • High salary + Equity
  • Healthcare, dental, vision, all the good stuff
  • Meals when working in the office
  • Commuting stipend
  • Every tool you need to succeed
Compensation
  • High salary + Equity
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