Events & Campaign Marketing Manager

Atlanta, GA (Hybrid)

$92K/yr – $154K/yrSenior Level6+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize Cox Automotive's industry events portfolio by building end-to-end event strategies, sponsorships, and ROI-driven execution with cross-functional partners.

  • Own event strategy, sponsorships, and post-event ROI across industry shows and activations.
  • Lead cross-functional alignment on audience, messaging, and objectives to drive lead gen and brand visibility.
  • Leverage data and performance metrics to decide investments and optimize future event participation.

Job Description

Responsibilities

  • This position is remote/work from home. You need to reside within the Central or Eastern Time Zones. If near the Atlanta office, the role will be hybrid.
  • The Manager, Industry Events & Trade Shows leads the strategy, planning, execution, and measurement of a high impact segment of Cox Automotive's portfolio of industry events and trade shows.
  • This role is responsible for maximizing the value of event investments by driving client engagement, lead generation, brand visibility, and market leadership.
  • Working closely with cross-functional teams and key stakeholders, the manager develops and executes event strategies that align with business objectives and deliver measurable results.
  • Key responsibilities include sponsorship strategy and negotiation, vendor and partner management, budget oversight, event operations, project management, and post-event reporting and ROI analysis.
  • Develop and execute event strategies that align with organizational priorities, business objectives, and growth initiatives.
  • Provide strategic recommendations on event investments, sponsorship opportunities, audience engagement, and activation approaches.
  • Partner with business leaders and key stakeholders to align messaging, target audiences, and event objectives.
  • Leverage data, industry insights, and performance metrics to guide sponsorship and industry event participation decisions.
  • Lead the planning, execution, and evaluation of industry events and trade shows to ensure successful delivery and measurable outcomes.

Requirements

  • Bachelor's degree in related discipline and 6 years of progressive experience in marketing, event management, trade shows, sponsorships, or related industries, with experience in trade show management.
  • The right candidate could also have a different combination, such as a master's degree and 4 years' experience; a Ph.D. and 1 year of experience; or 10 years' experience in a related field.
  • Demonstrated success operating in fast-paced, highly collaborative, and deadline-driven environments while managing multiple priorities simultaneously.
  • Proven ability to build relationships, collaborate effectively, and influence stakeholders across all levels of the organization.
  • Strong business acumen with the ability to evaluate, develop, and optimize processes that enhance operational efficiency and business outcomes.
  • Customer-focused mindset with a strong understanding of audience needs and the ability to translate insights into impactful event strategies.
  • Experience successfully navigating change and delivering results in dynamic, evolving organizational environments.
  • Exceptional project management, organizational, and execution skills with strong attention to detail and a results-oriented approach.
  • Outstanding interpersonal, communication, and relationship-building skills with the ability to work effectively across cross-functional teams.
  • Demonstrated ability to exercise sound judgment, problem-solving, and decision-making skills while managing complex initiatives and deadlines.
  • Ability to perform the essential functions of the role and meet business requirements in a professional and timely manner.
  • Willingness and ability to travel up to 25%, including occasional overnight and weekend travel in support of industry events and trade shows.

Preferred

  • Degree in Business, Marketing, Advertising, Communications, or a related field.
  • Automotive industry experience.

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
7

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