Responsibilities

• Build and manage PAR's annual tradeshow and sponsorship calendar, helping determine which events deliver the greatest business value.
• Evaluate sponsorship opportunities and negotiate packages with event organizers and vendors.
• Conduct competitive event analysis to understand where competitors are investing and identify opportunities to strengthen PAR's presence.
• Ensure all sponsorship deliverables are fulfilled and maximize every investment beyond booth space.
• Manage event budgets and proactively communicate budget status, risks, and recommendations.
• Lead the end-to-end execution of 50+ tradeshows, conferences, sponsorships, and field events annually, delivering exceptional experiences that strengthen PAR's brand and support business objectives.
• Partner closely with the Senior Events Manager to execute a cohesive, high-impact events strategy across the portfolio.
• Collaborate with Sales to maximize event ROI through attendee engagement strategies, meeting planning, staffing, and post-event follow-up.
• Support executives and leaders onsite by coordinating schedules, speaking engagements, customer meetings, and event logistics.
• Ensure event leads are captured, routed, and measured effectively while tracking performance, pipeline contribution, and business impact.

Requirements

• 2-4 years of experience in event marketing, event management, or field marketing, preferably within B2B technology or SaaS.
• Proven success planning and executing tradeshows, conferences, sponsorships, or field marketing programs from strategy through execution.
• Strong project management skills with the ability to manage multiple priorities and a high-volume event portfolio.
• Exceptional communication and relationship-building skills, with confidence partnering with executives, sales leaders, vendors, and cross-functional teams.
• Ability to influence, collaborate, and drive alignment across diverse stakeholder groups.
• Experience managing event logistics, sponsorship deliverables, vendors, and budgets.
• Strong attention to detail, problem-solving skills, and a proactive approach to execution.
• Willingness to travel approximately 20% for onsite event execution
• Experience with Swoogo, monday.com, Microsoft 365, Salesforce, or similar event management platforms.
• Familiarity with CRM and lead capture platforms.