Responsibilities

• Events strategy & portfolio: Evaluate trade shows, conferences, ride-and-drives, dealer/fleet events, and owned experiences; recommend where Harbinger should invest and why, prioritized against pipeline goals.
• Annual planning & budget: Build the event calendar, define objectives and audiences, forecast spend, manage POs and contracts, and keep the program within budget.
• Trade shows & industry events: Plan and execute Harbinger's presence at flagship and industry events — CES, ACT Expo, NTEA Work Truck Week, and more — including booth design and build, vehicle transport, logistics, staffing, messaging, and lead capture.
• Ride-and-drives & vehicle demos: Coordinate demo and test-drive events that get fleets and dealers behind the wheel, including the logistics of moving medium-duty vehicles, site selection, permitting, and safety.
• Field & dealer events: Support dealer launches, grand openings, and regional fleet events in partnership with the Dealer Marketing team.
• Logistics & vendor management: Manage vendors, booth builders, AV, freight and vehicle transport, catering, and on-site production across multiple concurrent events.
• Budget & ROI: Own event budgets, negotiate contracts, and track cost-per-lead and pipeline influenced for every event.
• Lead operations: Define lead-capture and qualification workflows, align routing and follow-up SLAs with Sales/RevOps in CRM (HubSpot), and monitor completion.
• Playbooks & improvement: Create repeatable templates, vendor standards, timelines, checklists, and postmortems that make each program more efficient.
• Field intelligence: Capture customer questions, competitor activity, and product feedback at events; synthesize findings for Sales, Product, and Marketing leaders.

Requirements

• 5+ years of B2B event or field marketing experience, preferably in technology, automotive, mobility, industrial, or another complex-product environment
• Demonstrated ownership of conferences or trade shows from event selection through on-site delivery and performance reporting
• Experience managing meaningful budgets, contracts, agencies, exhibit partners, venues, and multiple vendors
• Strong project management skills and judgment to prioritize across overlapping deadlines and changing requirements
• Working knowledge of CRM, marketing automation, and lead-capture/reporting tools (HubSpot, Salesforce, Cvent, or similar)
• Clear written and verbal communication and confidence working with customers, partners, speakers, and senior leaders
• Able to travel (~35%) and work occasional evenings and weekends when events require it
• Based in or able to relocate to the Garden Grove, CA area for on-site work

Preferred

• Automotive, commercial vehicle, or heavy-equipment industry experience
• Experience with vehicle/hardware logistics and ride-and-drive or test-drive programs
• Experience marketing to fleet, dealer, government, or other multi-stakeholder buying groups
• Experience launching a new event program or introducing repeatable playbooks in a fast-growing company
• Experience with executive events, account-based marketing, or partner co-marketing

Benefits

• Comprehensive Health, Dental & Vision (HDV) – 100% employee covered
• Early-stage Stock Options
• Robust Retirement Savings (401k, HSA, FSA)
• Generous Paid Time Off (PTO) & Parental Leave
• Annual Vacation Bonus
• Wellness & Fertility Benefits
• Cell Phone Stipend
• Complimentary Meals & Stocked Kitchens