Event Marketing Manager

Palo Alto, CA (Hybrid)

$100K/yr – $200K/yrMid Level3+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end trade show and conference programs for a B2B SaaS GTM, aligning with sales and demand teams to hit event KPIs from pre-event planning to post-event follow-up.

  • End-to-end event ownership: budgeting, vendor mgmt, staffing and on-site execution to deliver measurable ROI.
  • Sales-aligned engagement: develop targeted account strategies with sales to move prospects through the funnel.
  • Campaign and demand support: coordinate pre and post-event programs across GTM to hit event KPIs and pipeline goals.

Job Description

Responsibilities

  • Own end-to-end trade show and conference logistics, including vendor coordination, budgeting, staffing, metrics tracking, and on-site execution, ensuring high-quality experiences and results delivery
  • Collaborate closely with sales teams to identify key accounts and develop tailored marketing strategies that engage prospects
  • Work effectively across GTM to provide campaign and demand programs for pre-event and post-event support, ensuring the delivery of event KPIs

Requirements

  • 3-5+ years of experience in event marketing or trade show management within a B2B SaaS or technology environment
  • Proven history of managing trade shows and conferences end-to-end, including strategy, logistics, vendor management, and on-site leadership
  • Strong project management skills, with the ability to juggle multiple events, deadlines, and stakeholders while maintaining exceptional attention to detail
  • Data-driven mindset, with the ability to track metrics, evaluate event ROI, and optimize programs based on performance insights
  • Excellent communication and interpersonal skills, with the ability to influence stakeholders and represent the brand professionally at events
  • Creative problem-solving abilities and a bias for action—comfortable operating in a fast-paced, high-growth environment
  • Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus

Preferred

  • Proficiency in marketing and event tools (e.g., Eloqua, On24, Salesforce) is a plus
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Globality, Inc.

3.5 Glassdoor

In this new era of the Autonomous Enterprise, Globality empowers leading global companies to achieve substantial savings and better outcomes. We are the market leader in offering next-generation autonomous sourcing technology built from the ground up, leveraging sophisticated AI. Learn how Globality delivers more than 20x ROI at https://www.globality.com/Learn more about Globality's job opportunities at https://www.globality.com/en-us/careers

Founded in 2015
Palo Alto, California, USA
95 employees (7 in marketing)
51% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
23.2K
Traffic Source Mix
Search
30.9%
Direct
59.3%
Referral
5.7%
Social
2.1%
Paid
1.2%

Headcount Trend

Current headcount: ~97

Marketing Team

Marketing Team Size
4 (4% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$357.6M
Last Raise
$47M
Series Unknown, 1 years ago

Funding History

  • Oct 2024
    Series Unknown • $47M
  • Jan 2021
    Series E • $138.3M
  • Jan 2019
    Series D • $100M

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