Responsibilities

• Own the strategy, planning, execution, and performance of industry and owned events, aligning programs to North American go-to-market priorities and customer acquisition goals.
• Develop and execute integrated event strategies, including pre- and post-event campaigns, leveraging ABM approaches, targeted audience development, and coordinated outreach across channels.
• Maintain a strong understanding of target industries and customer needs to ensure event messaging and positioning resonate with key audiences.
• Drive cross-functional collaboration with Sales, BDR, Partnerships, and Marketing to ensure events are tightly aligned with pipeline generation, account engagement, and revenue objectives.
• Lead end-to-end delivery of high-impact event experiences managing internal stakeholders and external partners to ensure seamless, on-brand delivery.
• Contribute to creation of the North American annual plan through identification of the right mix of event formats (third-party, hosted, executive, and field events…) to effectively engage target segments and industries.
• Track, analyze, and optimize event performance using pipeline contribution, ROI, and attendee insights; translate learnings into scalable improvements across programs.

Requirements

• 7+ years of experience in event marketing, with required experience in B2B marketing environments.
• Proven track record of delivering high-impact events that achieve defined business objectives, including pipeline and revenue goals.
• Strong stakeholder management skills and experience collaborating across Sales, BDR, Partnerships, and Marketing to align events with pipeline generation and revenue objectives.

Preferred

• Experiment-driven and creative in your approach; you bring fresh ideas to event formats, test new concepts, and iterate quickly to improve outcomes.
• Collaborative team player with a low-ego, high-accountability mindset.