Responsibilities

• Hosted and Attended Event Campaign Strategy
• Own and execute the integrated campaign playbook for Cvent CONNECT US from strategy to pipeline conversion
• Set the strategy and manage the personnel responsible for execution of Cvent CONNECT Europe
• Develop audience segmentation and targeting models to maximize registration, attendance, and post-event MQL generation
• Define and maintain campaign themes for Cvent’s hosted and attended events that map to Cvent’s brand and content pillars
• End-to-End Campaign Execution
• Design and launch multi-channel demand gen campaigns spanning email, paid social, organic social, employee advocacy, and influencers
• Enable sales to set appointments and engage with attendees pre-event
• Build and optimize post-event nurture sequences to convert attendee engagement into qualified pipeline opportunities
• Lead campaign execution across Tier 1 trade shows, with accountability for impression, engagement, and conversion benchmarks

Requirements

• 7+ years in B2B event marketing, demand generation, or integrated marketing
• Proven experience owning end-to-end campaign strategy for large-scale hosted events or conferences
• Strong command of marketing funnel mechanics — from top-of-funnel awareness through MQL qualification and pipeline conversion
• Familiarity with AI content tools and agentic workflows for content creation and repurposing
• Data-driven mindset with experience building attribution models and campaign dashboards
• Excellent cross-functional collaboration and stakeholder communication skills

Preferred

• Proficiency with marketing automation platforms (Marketo, HubSpot, or similar) and CRM systems (Salesforce)
• Experience marketing event technology, SaaS, or adjacent B2B platforms
• Wrike (or similar project management tool) and Cvent experience
• Background in audience segmentation strategy for enterprise and mid-market accounts
• Experience presenting performance insights to senior leadership