Event Marketing Coordinator

USA (Remote)

$85K/yr – $95K/yrMid Level2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own field and customer events end to end, from calendar planning through post-event follow-up, with a strong focus on pipeline impact and long term relationships.

  • Event ownership: manage NA field events, hosted dinners, sponsored conferences, and virtual sessions
  • Cross-functional alignment: define goals, audiences, formats, and success metrics with the Events Manager and marketing team
  • Pipeline and retention focus: collaborate with Sales, CS, Brand, and Content to maximize ROI and deepen customer relationships

Job Description

Responsibilities

  • Own Customer.io's North America events calendar - field events, hosted dinners, sponsored conferences, and virtual sessions
  • Partner with the Events Manager and marketing team to define goals, audiences, formats, and success metrics
  • Evaluate sponsorships, speaking slots, and new opportunities aligned to our demand and pipeline goals
  • Own day-to-day logistics: vendor coordination, timelines, run-of-show, speaker prep, and on-the-ground support
  • Manage registration flows, pre-event comms, and the attendee experience from first touch to follow-up
  • Work closely with Sales, CS, Brand, and Content to keep every event well-scoped, on-message, and supported with the right assets
  • Lead planning and execution of customer-focused events - hosted dinners, Suite Series experiences, and curated roundtables for our most strategic accounts
  • Collaborate with CS and AM to identify and invite the right customers, build post-event follow-up workflows, and capture feedback that deepens relationships and supports expansion pipeline
  • Identify opportunities to grow the customer event program and increase its impact on retention and advocacy
  • Track event performance - registrations, attendance, engagement, and pipeline impact

Requirements

  • Located in North America
  • 2+ years in event marketing, demand generation, or integrated marketing within B2B SaaS
  • Experience running a mix of virtual events, webinars, and in-person activations
  • Strong project management skills - you juggle timelines, tasks, and teams with ease

Preferred

  • Experience collaborating with Sales on event-driven follow-up
  • Comfortable with marketing automation tools (Customer.io, HubSpot, Marketo, etc.) and Salesforce
  • Understanding of lead capture, UTMs, attribution, and event funnel performance

Benefits

  • Our inclusive benefits package supports your well-being and growth, including 100% coverage of medical, dental, vision, mental health, and supplemental insurance premiums for you and your family
  • We also offer 16 weeks paid parental leave, unlimited PTO , stipends for remote work and wellness, a professional development budget, and more.
Customer.io logo

Customer.io

3.5 Glassdoor

Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and innovate at your own pace. Because when powered by data, your messages lead to meaningful relationships.Deliver meaningful interactions: Make every message relevant by building unique customer interactions across mobile and web using email, in-app messages, SMS, and push notifications.Designed to help you scale: Manage all your messaging in one place with a platform that seamlessly integrates with the tools you use every day.Data without limits: Put an end to data silos by easily moving real-time data from source to destination and crafting campaigns with unlimited profile attributes, events, or actions.

Founded in 2012
Portland, Oregon, USA
484 employees (35 in marketing)
53% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
586.1K
Monthly Google Ads Budget
$487.3K
Traffic Source Mix
Search
28.8%
Direct
64.3%
Referral
5.1%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size
25 (5% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$9.8M
Last Raise
$5M
Series A, 4 years ago

Funding History

  • Mar 2022
    Series A
  • Jun 2021
    Equity Crowdfunding • $5M
  • Mar 2017
    Seed • $2.9M